Content Designer

We are looking to fill 2 mid-weight content design roles at Bupa.

• One permanent/ongoing.
• One fixed-term contract (12 months).

Both roles are full-time and open to candidates from across Australia.

Opportunity snapshot

Working in the health insurance space, you would be responsible for creating, remediating and optimising complex and highly regulated content for our digital sales pathway. Which means designing content that's accurate, easy to understand, and compliant with digital content, legal, and regulatory standards.

Embedded within different multi-disciplinary squads, the focus of each role differs. One works on the upper-funnel pages of the sales pathway, the other on product details pages and product delivery.

Broadly, your day-to-day work would involve the exploration, discovery, design and delivery of content for multiple market segments. Sometimes to address compliance risk or respond to industry events, often to support conversion rate optimisation (CRO) initiatives. Always in close collaboration with a dedicated Product Manager, CRO Manager, an Experience Designer and UX researchers, as well as other stakeholders and specialists.

As part of the larger Content Design team, which spans many areas of Bupa, you'll report to a Content Design Manager and benefit from the support of your content design peers, including those working in the same area.

What you'll need to make it possible

• 3+ years of experience in product content design and/or UX writing.
• Demonstrated understanding of SEO, accessibility, and UX fundamentals, paired with high-level copywriting, grammar and editing skills for both website and mobile applications.
• Experience following user-centred content compliance strategies that minimise risk and ensure content is compliant, ethical, and effective.
• Proven ability to communicate content decisions, strategies and ideas clearly and concisely to project teams and stakeholders at all levels.
• Strong background in using data, research, and analytics to optimise content performance.
• Familiarity with enterprise CMS production platforms.
• A growth mindset with experience in design thinking and human-centred design methodologies.
• Demonstrated initiative in using AI to improve content design efficiency.
• A tertiary qualification in communications, writing, journalism, marketing, or a related field.

Desirable

• Experience working at a large enterprise within a highly regulated industry.
• Experience working on customer-facing AI initiatives.
• Understanding of content modelling and Content as a Service (CaaS).

Why you'll love it?

We support our people to be the healthiest and happiest versions of themselves. From providing initiatives that develop careers to looking after our people's health, wellbeing and futures. Enjoy the flexibility of hybrid working, with a mix of time in the office and at home, while having plenty of opportunities to learn, grow, and take your experience to the next level.

If this sounds exciting, we'd love to hear from you. Let's shape the future of healthcare, together.

At Bupa your wellbeing, identity, and personal story are respected and valued. We are continuing to build teams that reflect the diversity of the communities we serve. Bupa is committed to providing equal opportunities and fostering a workplace and environment that is free of discrimination, bullying and harassment. We actively encourage applicants from all backgrounds and experiences, including Aboriginal and Torres Strait Islander peoples, veterans, people with disabilities, and LGBTQIA+ applicants. We are dedicated to removing barriers to participation. If you need any reasonable adjustments during the recruitment process, or if you'd like to discuss how this role can be flexible for you, please let us know so we can support your participation on an equitable basis.

Benefits found in job post

Medical insurance