Content Strategist - Digital Marketing

Canva Surry Hills, AU
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Job description

Join The Team Redefining How The World Experiences Design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where And How You Can Work

Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What You’d Be Doing In This Role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At The Moment, This Role Is Focused On

  • Content strategy: This role focuses on end-to-end UX content strategy, across the whole content lifecycle. You’ll lead and execute the content strategy for the Canva website including optimising user experiences, content consultancy, navigation and IA, publishing processes, measurement plans, SEO strategy, taxonomy and localisation strategies. You’ll also work with other Content Strategists in different super groups to tackle problems we’re all facing, so we can continue to build a robust, thriving specialty across Canva.
  • Leadership: You’ll work with our product marketers, growth strategists, copywriters, designers, engineers, and SEO team to spearhead new initiatives and workflows that deliver better solutions to our users across Canva’s website. You’ll advocate for content strategy across the business and contribute to a culture of content strategy at Canva.
  • Results: Your strategy isn’t just for show, you know how to get it shipped! It will help users meet their goals, faster – and, in turn, creating positive results for the business.
  • Collaboration: You’ll bring SEO, design, marketers, PMs, engineers, and content writers together to find the best solutions for our users. You’ll contribute to the Content Strategy subspecialty at Canva, working with other Content Strategists to create a happy, healthy and impactful team.

You're probably a match if

  • You’re a mid-level Content Strategist who’s got a proven track record of solving complex problems, ideally in the tech/SaaS industry.
  • You have experience working with marketing and/or growth teams, SEO, CRO, data scientists, UX designers, and web development across thousands of SEO pages. Even better if this has been translated into languages all around the world.
  • You know best practice SEO at scale, but still retain a love for all things voice and tone.
  • You use data and insights to inform decisions and can spot opportunities with a bias towards action.
  • You’re not afraid of complexity – in fact, that’s where you thrive. You like to look deeply at the issues that contribute to content problems, and make strategic solutions, not tactical, piecemeal ones.
  • You know how to get buy-in from key stakeholders. You’ve got a track record of bringing people through periods of change with compassion and enthusiasm.
  • You like to move quickly, and aren’t afraid of fast growth and rapid change. Canva is growing faster than you can imagine – which means solutions that worked 6 months ago might break. You’re up for that challenge.

About The Team

The Digital Marketing Group’s mission? To connect Canva to every user with engaging and effective digital experiences. This team designs and builds digital experiences that deliver Marketing strategies and drive measurable business outcomes. Our work ranges from web development to physical-interactive marketing campaigns that connect Canva to users globally. Our group oversees the design, development, optimization and performance of the Canva website for our brand campaigns, education, B2C and B2B users.

As a Content Strategist, you’ll have a unique opportunity to collaborate with high-performing teams across the group to define and execute content strategies to support our B2C and B2B marketing goals in key areas of the Canva website. You’ll partner with growth strategists, product marketers, campaign managers and content teams to advise, design, build and optimise website experiences that aim to grow, engage and retain users across their lifecycle.

Our groups success is in scaling our marketing efforts globally to drive sustainable revenue and user growth by moving users down the funnel.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a Taste Of What's On Offer

  • Equity packages - we want our success to be yours too
  • Inclusive parental leave policy that supports all parents & carers
  • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
  • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

Other Stuff To Know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.

Salary range Not specified
Date posted 21st March 2024
Commitment Full-Time
Place of work Melbourne, AU
Additional information Hybrid
Apply now Report as expired You will be taken to the employer's website to submit your application.
Apply now Report as expired You will be taken to the employer's website to submit your application.
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