Website Strategist & Operational Manager

Charly Agency is a globally operating boutique digital agency based in Barcelona, Spain. With a highly skilled and agile team of 6, we specialize in crafting high-quality websites with a strong focus on content marketing and design, helping businesses succeed in the digital space. Our clients range from startups and SMBs to corporate entities, covering industries such as NGOs, B2B, and eCommerce. We primarily work with Webflow, Shopify, WordPress, and Framer.

With a client base predominantly in the USA, Charly Agency is recognized for its expertise in creating high-converting, future-proof websites, apps, and brand assets.

Our core services include:

• Web design
• Web and mobile app development
• Brand strategy
• eCommerce solutions and CRO
• Website development and maintenance
• SEO
• Content writing

Job Description

We're a small, fully remote web design and development agency looking for a highly independent, proactive team member who thrives in a remote role combining strategic thinking with operational oversight.

As Website Strategist (Content & UX) & Operational Manager, you'll lead the strategic planning of content-driven websites and landing pages while also ensuring smooth day-to-day operations across all projects. You'll shape web experiences from the ground up—defining page structures, content flow, and messaging strategy—while managing team coordination, QA processes, timelines, and client communication. This role is perfect for someone who's equally confident sketching wireframes as they are jumping in to troubleshoot project bottlenecks or follow up with a contractor. You'll wear many hats, play a critical role across departments, and help keep projects organized, on track, and high-quality.

Key Responsibilities

• Website Strategy & UX
• Develop content-first strategies and UX wireframes for websites and landing pages based on client goals and user behavior.
• Plan messaging hierarchies, user journeys, and content flow across key web pages.
• Collaborate closely with designers, developers, and writers to bring ideas to life.
• Operational Management
• Own internal project organization, status tracking, and documentation.
• Coordinate and support contractors and freelancers (onboarding, timesheets, availability).
• Ensure quality assurance before launches—checking layout, copy, responsiveness, and functionality.
• Assist in reviewing and managing contracts and basic legal documents.
• Communicate proactively with clients and the internal team to keep projects moving.
• Jump into whatever's needed—whether it's content input, scheduling meetings, or unblocking project roadblocks.

What We're Looking For

• 3+ years of experience in content strategy, UX, or web-related roles.
• Ability to create page wireframes and define content structures with business and user goals in mind.
• Strong ownership mentality—you take initiative and solve problems before they escalate.
• Excellent organizational and communication skills.
• Comfortable working in a remote, fast-paced, and collaborative environment.
• Proficiency with tools like Figma, Notion, Google Docs, and project management platforms.
• Bonus: Familiarity with Webflow, Shopify, or WordPress, and/or basic HTML/CSS knowledge.
• Bonus: Experience in operations or project coordination in small teams or agency environments.

Nice to Have (but Not Required)

• Outstanding UX and content strategy skills can offset other missing experience.
• Experience in creative or tech agency environments is a big plus.

What We Offer

• Competitive Compensation: Performance-based revenue-sharing bonus structure.
• Remote Work Flexibility: Work from anywhere while leading a globally distributed team.
• Professional Growth: Shape the future of a growing digital agency with room to grow into a leadership role.
• Engaging Work: Lead diverse and exciting projects for high-profile clients.
• Paid Time Off: Three weeks of PTO per year to recharge and pursue personal interests.

Application Process – Follow These Instructions Carefully

To apply, send your CV and a 1-minute video introducing yourself and your experience to santiago@charlyagency.com with the subject line: “Website Strategist (Content & UX) & Operational Manager – [Your Full Name]”Applications submitted via LinkedIn will NOT be considered. Please ensure you meet all listed qualifications before applying.

We look forward to reviewing your application and exploring how you can help drive Charly Agency's success to new heights!

— Luis