Content Marketing Manager

Userpilot is seeking a Content Marketing Manager to lead their content strategy in Austin, TX (On-site / Hybrid) with a work model of 3 days in office, 2 days remote.

Role Type: Full-time Marketing

About The Role

Userpilot is seeking an exceptional, original writer to lead their content strategy. You will own the editorial side of the content engine, creating high-impact assets that establish authority, drive demand generation, and support Account-Based Marketing (ABM). The ideal candidate will turn complex product concepts into clear, opinionated content that resonates with B2B buyers and ranks well in search engines and AI search results.

Key Responsibilities

• Original Content Production: Write pillar articles, industry reports, benchmark studies, ebooks, playbooks, and thought leadership essays. Develop a distinct editorial voice and POV.
• Search & AI Discoverability: Partner with the SEO team to create high-ranking content. Apply Generative Engine Optimization (GEO) best practices to ensure citations in AI models (ChatGPT, Claude, Gemini, Perplexity).
• Demand & ABM Support: Create written assets for paid distribution, including landing pages, ad copy, ABM one-pagers, and persona-specific narratives.
• Distribution & Repurposing: Repackage long-form content into social media posts, newsletters, and video assets. Manage relationships with freelancers, editors, and contributors.

Requirements

• 3 to 5 years of B2B SaaS content marketing experience (mid-market or enterprise targeting).
• Exceptional original writing ability with a clear, opinionated voice.
• Proven track record of writing content that ranks and drives qualified organic traffic.
• Working knowledge of GEO (Generative Engine Optimization).
• Strong editorial judgment and ability to brief contributors effectively.
• Comfort with conducting original research (surveys, benchmarks, data partnerships).
• Excellent collaborative mindset across design, video, and product marketing teams.
• Must provide writing samples and links to produced content.

Nice to Have

• Familiarity with product management, analytics, or PLG spaces.
• Experience building a personal brand or company editorial presence.
• Comfort on camera for webinars and interviews.
• Proficiency with HubSpot, Ahrefs, Semrush, Clearscope, or similar tools.

Benefits

• Competitive salary and growth-based bonus opportunities.
• Access to a well-resourced Marketing and Revenue Operations team.
• Opportunities to attend international conferences and team off-sites.
• Generous education budget for professional development and certifications.

Authorization

Applicants must be legally authorized to work in the United States. Userpilot does not sponsor employment visas at this time.