Content Strategist

About Us:

Community Financial Credit Union is a full-service financial institution that serves anyone living, working, worshiping, or attending school in Michigan. We are a not-for-profit institution and have been in business for over 70 years!

So, what makes Community Financial innovative and unique? Community Financial is not only the place you want to bank, but it is also a great place to work! We've been recognized as one of the Regional Best and Brightest companies for the last 18 years and nationally recognized since 2018. We have been certified as a Great Place To Work since 2023 and as of 2024, were also recognized as the Best and Brightest in Wellness in 2024.

Our Opportunities:

We are proud to offer a variety of professional development opportunities for our team members. From mentorships to internal growth programs, Community Financial aspires to provide team members the opportunity to reach their career goals while being their true, authentic self. We pride ourselves on being an employer of choice that puts our members and team members first by offering many hybrid and remote opportunities depending on your passion.

About The Role:

The Content Strategist is a passionate storyteller who delights in developing and executing CFCU’s content strategy, from ideation to distribution. They’re never short of ideas for improving existing content, and they’re always on the lookout for content ideas and trends that will propel CFCU’s marketing forward. They’re a big-picture thinker who isn’t afraid to push the limits when it comes to trying our new content types or a new content platform. Reporting to the Director/Marketing, the Content Strategist will collaborate with a variety of internal and external stakeholders to develop content that is aligned with CFCU’s brand and that measurably builds brand awareness, drives engagement, and converts.

This position has a starting annual rate of $54,300, but your offer amount may be increased with relevant work experience and transferrable skills.

A Day in the life of a Content Strategist can look like:

• Collaborate with internal and external stakeholders to create and implement a comprehensive content strategy aligned with CFCU’s goals, target audience, and brand identity.
• Responsible for the digital strategy that threads social, email, digital media buys, and all inbound marketing.
• Produce high-quality, original, and engaging content across various channels, including, social media, email campaigns, and more.
• Develop educational content about financial literacy, credit union services, savings, loans, and other financial topics to empower members with valuable insights.
• Create and maintain a content calendar to ensure a consistent and timely flow of content that aligns with marketing campaigns and key events.
• Manage the distribution of content across various platforms, including social media channels, email marketing, and relevant third-party platforms to maximize reach and engagement.

What You Bring To The Table:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 0-2 years of administrative experience.
• 3-5 years of experience as a content strategist, copywriter, or similar role, preferably within the finance industry.
• Experience using email marketing and a Content Management System (CMS).
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Familiarity with content management systems (CMS) and basic HTML/CSS knowledge.
• Proficiency in using analytics tools to track content performance and make data-driven recommendations.
• Creative thinker with the ability to translate complex financial concepts into easily understandable content.
• Excellent organizational, time, and project management skills to manage multiple projects and deadlines effectively.
• Strong interpersonal skills and the ability to collaborate with cross-functional teams.
• A passion for staying up-to-date with industry trends, consumer behavior, and emerging content strategies.
• Strong attention to detail.
• Timely work production.

You Might Also Have

Experience using HubSpot.

Our Culture:

At Community Financial, our purpose is to create joy and ignite Michiganders’ impossible dreams. A culture of joy and impossible dreams is a culture of belonging: belonging is the spark. Guided by our values of Relentless Care, Hustle & Grind, Gratitude, and Huzzah!, we create a Culture of Belonging where every team member and member feels valued, connected, supported and can be their authentic selves.

We're relentless in our commitment to our team, offering a workplace that puts people first in the following ways:

• Valuing and integrating belonging. We understand that to create true belonging we need to be intentional with our purpose which is why we have integrated it into all areas of our work.
• Listening is our superpower. We ensure every team member has a seat at the table, a voice that is listened to, and leaders that care relentlessly! When we listen, we utilize surveys, feedback forums, leader listening sessions, focus groups, and task forces to innovate and drive the team member and member experience.
• Cultivating safe spaces for all. Whether we are working at one of our offices or you’re working from your home or remote work location, making sure our team members are physically safe and can be their full authentic self is important.
• Prioritizing team member wellbeing. With a trained Wellbeing advocate and dynamic benefits, we aim to provide our team members and their families with resources and support around professional, emotional, community, financial, social, and physical wellbeing.
• Creating community through connection. Team members are encouraged to engage with our numerous Community Resource and Connection Groups. These groups build community and allyship beyond our day-to-day roles and responsibilities. Team members also have many opportunities to connect and create impact in our communities.
• Beyond Remote Work. Our best work often happens when we have the flexibility to thrive in an environment where we’re most productive. To continue to spark joy and empower our team members, a variety of our positions allow for flexible working arrangements while ensuring you are not alone regardless of if you work from home, at any of our dynamic workspaces, or face-to-face with our members at one of our 14 branches across this great state.

As an employer of choice shaping the future of work, we're proud to cultivate a community of passionate advocates for the credit union movement—both within our organization and across the communities we serve.

As a team member at Community Financial Credit Union, you'll enjoy:

• Comprehensive medical, dental, and vision plans
• Four weeks of PTO for all full-time team members
• Up to 12-weeks paid paternity/maternity leave
• Lifestyle Accounts to help with your personal wellbeing
• Family Health Benefits
• Paid time off to observe all Federal Holidays
• Flexible work options, including flex scheduling and work from home for many positions
• A generous 401k match
• Numerous employee engagement activities
• Community Resource Groups
• Paid time off for occasions such as volunteering and family events

Contact/application Information:

If this description appeals to you, please submit an application! A member of CFCU’s Talent Acquisition Team will be in contact with you shortly!

Equal Employment Opportunity Policy

Community Financial Credit Union is an equal opportunity employer (M/F/D/V). We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, gender identity or expression, sexual orientation, marital status, disability, veteran status, or any other basis protected by applicable Federal, State or local laws.

Disclaimer

This job posting highlights some of the most critical responsibilities and requirements of the position. There may be additional duties and responsibilities that are not listed above. A Talent Acquisition Specialist will be sure to discuss the role in further detail should your application be selected to move forward.

Please note that Community Financial Credit Union does not involve Artificial Intelligence (AI) when evaluating applications. Applications for this position are reviewed by a member within the Talent Acquisition team. We are dedicated to providing an equitable and thorough review of all submissions and look forward to additional connection as the recruitment process continues!