Senior Content Strategist

Senior Content Strategist

We're seeking an experienced Senior Copywriter to lead our content creation across both social media and business channels. This versatile role will drive our brand voice and messaging strategy. The ideal candidate will excel at crafting engaging social content while also delivering compelling business-focused copy that drives results.

Key Responsibilities

• Social Media Content
  • Develop and maintain a distinct, consistent brand voice across Instagram, YouTube, Twitter, LinkedIn, and WhatsApp
  • Create scroll-stopping content - headlines, captions, and video scripts that generate engagement and drive conversions
  • Transform complex concepts into relatable, creative stories that resonate with our target audience
  • Identify and leverage trending topics, viral moments, and platform-specific opportunities
  • Work closely with the founder to develop compelling founder-focused content that builds personal brand through founder's unique voice and perspectives and strengthens company positioning
  • Collaborate with the brand head to capture brand vision, offering, and personality in various content formats
  • Collaborate with designers and creative team to bring creative ideas to life
• Business Content
  • Craft compelling product narratives and selling points that drive conversion for products across different sales platforms like Qcom, Ecom, company website, etc.
  • Create distinctive packaging copy that captures brand essence while driving purchase intent
  • Write high-converting ad copy customized for different platforms and audience segments
  • Develop revenue and growth-focused content for platform-specific requirements
  • Create content for all marketing assets across online and offline channels
  • Establish a unified brand voice architecture that ensures consistency between social and business communications
• Qualifications & Skills
  • 5+ years of copywriting experience with demonstrated success in both social media and business communications
  • Outstanding portfolio showcasing versatility in writing styles across multiple platforms and contexts
  • Strong understanding of digital platforms, consumer behavior, and content optimization strategies
  • Experience in food industry or related field preferred
  • Abilities of translating product features into compelling benefits
  • Proven track record to create engaging, results-driven content that drives measurable outcomes
  • Strategic thinker with data-driven approach to content development and optimization
  • Proficient in identifying and leveraging social media trends and platform-specific opportunities
  • Excellent project management and time management skills with ability to handle multiple priorities
  • Strong collaboration skills and experience working effectively with cross-functional teams
  • Adaptability to shift seamlessly between creative social content and performance-driven business writing

About Us

Lo Foods is more than just a brand; it's purpose-driven with a clear mission: to provide low-carb functional foods to 100 million Indians by 2030. We believe that food is at the core of who we are - after all, we are what we eat.

India currently faces an epidemic of chronic diseases, many driven by our eating habits. Instead of viewing food solely as a means to prevent illness, we harness its power to improve and manage specific health conditions. At Lo Foods, we provide low-carb alternatives to traditional Indian foods, preserving flavours while addressing health concerns.

Our three brands support this mission:

• Keto Smart - Low-carb products for the Keto lifestyle.
• Protein Chef - Ensuring every home is protein-rich and promoting healthier living.
• DiabeSmart - Making diabetes management easier while enhancing the pleasure of food.