Content Strategist

Location: Brooklyn, NY (Hybrid)

Duration: 12+ Months

Create content requirements and outlines for guided experiences across nyc.gov

Write compelling plain language web copy for guided experiences in compliance with the NYC web content style guide

Interview subject matter experts from across NYC government to understand complex topics

Create and audit inventory of existing features and functions

Understand user behavior based on Google Analytics data

Conduct research into city laws, policies, and processes

Deliver high-quality content artifacts on strict deadlines

Conduct quality assurance and provide critical feedback on other content workstreams

Identify and track key performance indicators for content deliverables

Required Skills:

• At least 8 years of full-time experience in the role of content strategist, editorial strategist, information architect, or similar
• Strong copywriting skills with a portfolio of past work
• Experience writing to a style guide
• Strong research skills
• Strong interpersonal skills with experience organizing meetings and collaborating with stakeholders
• Project management skills with the ability to self-manage tasks and complete work on a deadline
• Basic Google Analytics skills: Be able to run reports on web traffic to inform content audits
• Experience using user research to inform decision-making
• Bachelor's degree in relevant fields (e.g., Journalism, Communications, Creative writing, Digital media)
• Experience working in government, higher education, or non-profit organization
• Experience writing in plain language and at a sub-7 th grade reading level
• Experience working in a modern content management system
• Experience navigating complex approval workflows and incorporating feedback from legal, policy, and executive stakeholders
• Background in New York City with understanding of how New Yorkers interact with city government