Job description
There are many reasons why EPIC Insurance Brokers & Consultants has become one of the fastest-growing firms in the insurance industry. Fueled and driven by capable, committed people who share common beliefs and values and “bring it” every day, EPIC is always looking for people who have “the right stuff” – people who know what they want and aren’t afraid to make it happen.
Headquartered in San Francisco and founded in 2007, our company has over 3,000 employees nationwide. With locations spread out across the U.S., our local market knowledge and industry expertise helps support our clients' regional and global needs. We have grown very quickly since our founding, and we continue to see growth and success thanks to our hard-working and growth-minded employees.
Our core values are: Owner mindset, Inspire trust, Think big, and Drive results. If these values and growth align with what you're looking for in your next career? Then consider joining our amazing team!
Job Overview
As part of the Marketing & Communications [“MarCom”] Department, the Marketing Content Strategist is responsible for driving content planning and execution across channels, ensuring brand consistency, and aligning messaging with business objectives. The ideal candidate will be a strong communicator with a passion for storytelling, data-driven decision-making, and cross-functional collaboration.
LOCATION: Hybrid - 3 days a week in the EPIC Atlanta (Sandy Springs) GA office, or San Ramon CA office
What We're Looking For
- Proven ability to develop and execute multi-channel content strategies that drive engagement and support business goals.
- Highly Skilled in managing editorial calendars, timelines, and content workflows. and executive teams to align messaging and campaign goals.
- Experienced in content strategy, marketing communications, or editorial roles.
- Brand Storytelling Skills: Ability to adapt tone and messaging for different audiences, identify relevancy of content to achieve company goals, while maintaining brand consistency.
- Proficient in using tools like Google Analytics, HubSpot, or similar platforms to track content performance to translate data into actionable insights.
- Comfortable leading content discussions and influencing stakeholders at all levels, and presenting findings to senior leadership.
- Individuals eager to be the first person in this NEW position, make a big impact, and play an integral role on the Marcom team!
What You'll Do
A detailed list of job duties includes (but is not limited to):
- Annual Marketing Calendar Ownership
- Lead the development, maintenance, and execution of the full annual marketing content calendar in alignment with goals and key business milestones.
- Content Oversight
- Ensure a unified and recognizable brand voice across all content types and channels by upholding tone and messaging standards in alignment with established brand guidelines. Review content to maintain high standards of clarity, accuracy, and brand alignment.
- Content Strategy Development
- Define and evolve content strategies that support business goals, audience engagement, and brand positioning.
- Executive Reporting & Insights
- Prepare and present regular content performance reports and strategic insights to the C-suite, highlighting impact, trends, and opportunities for optimization.
- Cross-Functional Collaboration
- Partner with internal Marketing & Communications [“MarCom”] stakeholders, cross-departmental contacts as appropriate to ensure cohesive messaging and content integration across campaigns.
- Performance Optimization
- Use analytics tools to monitor content performance and inform iterative improvements in strategy and execution.
What You'll Bring
Education & Background:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent professional experience).
- 4+ years of experience in content strategy, marketing communications, or editorial roles.
- Proven track record of developing and executing content strategies that drive engagement and support business goals.
- Experience presenting to executive stakeholders and translating complex data into clear insights.
- B2B industry experience. Insurance background a plus.
Skills & Qualifications
- Strategic Content Planning: Ability to develop and manage a comprehensive, goal-aligned content calendar.
- Storytelling & Messaging: Strong writing and editorial skills with a focus on clarity, consistency, and brand voice.
- Strong communicator with the ability to clearly convey ideas and updates to diverse stakeholders.
- Highly organized and detail-oriented, with excellent time management and multitasking abilities.
- Collaborative team player who thrives in cross-functional environments.
- Creative problem-solver who can adapt quickly to shifting priorities and deadlines.
- Analytical thinker with the ability to interpret data and translate insights into actionable strategies.
- Proactive and resourceful, with a continuous improvement mindset.
- Cross-Functional Collaboration: Skilled at working with design, digital, and executive teams to align messaging and campaign execution.
- Presenting & Reporting: Comfortable preparing and presenting strategic insights and performance reports to senior leadership.
- Brand Stewardship: Deep understanding of brand tone, voice, and visual identity, with the ability to enforce consistency across all content.
- Adaptability: Ability to pivot strategies based on performance data, market trends, and business needs.
- Project Management: Strong organizational skills to manage multiple content initiatives and deadlines simultaneously.
- Marketing Platforms: Awareness and experience with multi-channel marketing platforms and campaigns.
- Marketing & Automation Platforms: Experience with HubSpot, Mailchimp, Constant Contact, or Salesforce Marketing Cloud is a plus.
- Analytics & Reporting: Google Analytics, Meta Insights, LinkedIn Analytics, UTM tracking, native platform analytics.
- Project Management & Collaboration: Trello, Asana, Monday.com, Slack, Wrike, Smartsheet, Brandfolder, or Microsoft Teams.
- Presentation & Content Creation Tools: Microsoft 360 Suite including PowerPoint; Canva or Adobe Creative Suite is a plus.
- Strong knowledge of marketing concepts, best practices, and content standards across marketing channels and platforms.
- Ability to prioritize and work in a fast-paced environment to meet tight deadlines in multiple areas.
- Strong inclination for organization, process adherence, attention to detail, editorial guidelines, etc.
- Thinks independently, strategically, and can provide meaningful recommendations.
- Operates with discretion and good judgement.
- Accountable for technical accuracy, testing, and performance of their own work.
Compensation
The base pay offered will be determined based on your experience, skills, training, certifications and education, while also considering internal equity and market data.
Why Epic
EPIC has over 60 offices and 3,000 employees nationwide – and we’re growing! It’s a great time to join the team and be a part of this growth. We offer:
- Generous Paid Time off
- Managed PTO for salaried/exempt employees (personal time off without accruals or caps); 22 PTO days starting out for hourly/non-exempt employees; 12 company-observed paid holidays; 4 early-close days
- Generous leave time options: Paid parental leave, pregnancy disability and bonding leave, and organ donor/bone marrow donor leave
- Generous employee referral bonus program of $1,500 per hired referral
- Employee recognition programs for demonstrating EPIC’s values plus additional employee recognition awards and programs (and trips!)
- Employee Resource Groups: Women’s Coalition, EPIC Veterans Group
- Professional growth & development: Mentorship Program, Tuition Reimbursement Program, Leadership Development
- Unique benefits such as Pet Insurance, Cancer Insurance, Identity Theft & Fraud Protection Coverage, Legal Planning, Family Planning, and Menopause & Midlife Support
- Additional benefits include (but are not limited to): 401(k) matching, medical insurance, dental insurance, vision insurance, and wellness & employee assistance programs
- 50/50 Work Culture: EPIC fosters a 50/50 culture between producers and the rest of the business, supporting collaboration, teamwork, and an inclusive work environment. It takes both production and service to be EPIC!
- EPIC Gives Back – Some of our charitable efforts include Donation Connection, Employee Assistance Fund, and People First Foundation
- We’re in the top 10 of property/casualty agencies according to “Insurance Journal”
- To learn more about EPIC, visit our Careers Page: https://www.epicbrokers.com/about/epic-careers/
EPIC embraces diversity in all its various forms—whether it be diversity of thought, background, race, religion, gender, skills or experience. We are committed to fostering a work community where every colleague feels welcomed, valued, respected and heard. It is our belief that diversity drives innovation and that creating an environment where every employee feels included and empowered, helps us to deliver the best outcome to our clients.
California Applicants - View your privacy rights at: https://www.epicbrokers.com/wp-content/uploads/2025/01/epic-ca-employee-privacy-notice.pdf.
