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Content Designer

General Motors Indianapolis, IN (Hybrid)
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Job description

Join our team as a Content Designer, Human Interface Design and help shape clear, thoughtful, and effective language experiences across GM’s digital products and platforms. In this role, you will support content design work across web, mobile, and in-vehicle experiences while helping elevate content standards and systems across the practice.

What You'll Do

  • Support content design work for an assigned domain across web, mobile, and in-vehicle experiences
  • Create clear, concise, and useful interface language that improves product understanding and overall user experience
  • Contribute to the development of stronger content standards, systems, and reusable patterns across the practice
  • Partner with designers, Customer Experience, and Marketing team members to shape cohesive end-to-end experiences
  • Design and build with AI tools through a language-first approach to product interfaces
  • Help define content structure, naming, and taxonomy decisions that simplify complex user flows and information architecture

Your Skills & Abilities

Required Qualifications

  • Strong written, visual, and verbal communication skills
  • A portfolio that clearly demonstrates your ability to write, evaluate writing, and solve content design challenges
  • Strong autonomy and a self-starter mindset, with the ability to identify problem areas, work independently, and create clarity
  • Deep understanding of human interface design best practices
  • Ability to iterate quickly, form a clear design point of view, and respond effectively to cross-functional feedback
  • Strong editorial judgment and design sensibility, with a belief that great software often benefits from fewer words
  • Skill in information architecture and taxonomy, including the ability to simplify complex structures and navigation
  • Proficiency in Figma
  • Experience working within an in-house design system and established content standards
  • Ability to build strong collaborative relationships and contribute positively to team culture

Preferred Qualifications

  • Experience designing content across multiple platforms, including web, mobile, and in-vehicle experiences
  • Experience contributing to scalable content systems, standards, or governance models
  • Familiarity with AI-assisted workflows and language-first approaches to interface design
  • Experience partnering closely with cross-functional teams such as design, Customer Experience, and Marketing
  • A strong point of view on naming, interface language, and how content supports usability and product quality

The salary range for this role is ($80,700 - $109,400). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Benefits

Tuition assistance

Salary range USD $80k to $109k annual
Date posted 12th June 2026
Commitment Full-Time
Place of work Indianapolis, IN (Hybrid)
Apply now Report as expired You will be taken to the employer's website to submit your application.
Apply now Report as expired You will be taken to the employer's website to submit your application.
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