Website Content Strategist

This is a contract position for independent contractors located in the United States. There is no guarantee of hours, and work will be assigned on an as-needed basis depending on project demand.

Successful candidates will be added to our pool of creative contractors. From there, we'll reach out with project opportunities that align with your skills and availability on an as-needed basis (which may not be right away).

About our Company:

Kanopi Studios is a Design, Development & Support Agency with a fully distributed team of people who are experts in Drupal & WordPress.

Our clients have a mission; we design, build and support websites that help their mission thrive.

We're excited to announce this opportunity to join our team as a Contract Content Strategist.

About the Job:

Kanopi Studios is seeking a Contract Website Content Strategist who specializes in creating and organizing website content to support exceptional user experiences. This role is not focused on general copywriting or SEO marketing—instead, it centers on strategic content planning, information architecture, and user-centered content design. You'll work cross-functionally with UX designers, developers, project managers, and client stakeholders to guide content decisions that improve site usability, accessibility, and performance. From audits and sitemaps to messaging frameworks and content governance plans, you'll shape the strategic foundation for websites that are clear, compelling, and easy to navigate.

As a Contract Website Content Strategist, you'll divide your time between providing strategic content direction for internal teams and client stakeholders. The ideal candidate will work alongside designers, product owners and strategists to solve complex Content and UX challenges while creating delightful content experiences that empower users, build trust, and meet business objectives.

Successful candidates should be comfortable synthesizing actionable content strategies using insights obtained from user-centered research and UX best practices. You will have a demonstrated ability to clearly and confidently articulate decision-making rationale to team members and client stakeholders.

This position reports to Kanopi's Director of Strategy and Creative.

Responsibilities:

• Champion User-Centered Content Strategy
• Be a vocal advocate for user-first content practices within our internal and client teamsEnsure content decisions are rooted in user research, accessibility best practices, and business goalsGuide clients in understanding how content impacts navigation, usability, and conversions
• Lead and Deliver Strategic Artifacts
• Plan, create, and present a range of deliverables including (but not limited to):Content Audits & Map/Gap AnalysesUser Journeys, Personas & User FlowsKeyword & SEO Research and RecommendationsContent Maps, Sitemaps & Navigation StructuresCopy Guidelines, Voice/Tone Frameworks & Light UX CopywritingDeliver recommendations for structure, hierarchy, and message prioritization—not just what to say, but how and where to say it
• Facilitate Discovery & Research
• Lead discovery workshops and stakeholder interviewsDesign and implement user surveys, card sorts, and usability testsSynthesize findings to uncover key insights and content opportunities
• Collaborate and Elevate
• Partner closely with UX, design, and development teams to inform IA and interaction design through a content lensSupport content implementation during design and development handoffContribute to internal process refinement and knowledge sharing
• Contribute to Kanopi's Brand Presence
• Support the marketing team by contributing to thought leadership and promotional initiatives such as: Webinars, case studies, and speaking engagements Writing blog posts or participating in video content Representing Kanopi at conferences or industry events

About the Compensation:

This is a contract position. The hourly rate is commensurate with experience. The hourly rate range for this contract position is between $55/hour and $70/hour US. This is a 100% remote role, but you must live and be able to work in the US.

Requirements

We are looking for candidates who have:

Must-Have Experience

• 3+ years in a website content strategy role, ideally within an agency or client services environmentExperience working with remote and/or distributed teamsA portfolio demonstrating strategic thinking, specifically in website content strategy, including content modelling, UX writing, and information architecture (IA) for digital experiences

Tool Proficiency

• User research & testing tools (e.g., Userbrain, Optimal Workshop) Heatmap & behavior analytics (e.g., Mouseflow) Analytics tools (e.g., Google Analytics 4, Google Search Console) SEO & auditing platforms (e.g., SEMRush, Screaming Frog) Google Workspace and other documentation tools

Skills & Qualities

• Excellent writing and editing skills with impeccable grammar and attention to detailAbility to translate complex information into clear, accessible contentStrong communication and facilitation skills, especially in client-facing contextsSolid understanding of accessibility standards and inclusive content practices (e.g., WCAG)Comfortable juggling multiple projects and adapting quickly to shifting prioritiesCollaborative mindset with a passion for mentorship, learning, and levelling up the team

What This Role Is Not

This is not a general copywriting or blog-writing roleThis is not focused on SEO marketing funnels or ad campaignsInstead, it's a strategic role focused on how website content is structured, presented, and maintained to support great user experiences.

At Kanopi, we value the richness that diverse experiences and perspectives bring to our team. We are committed to fostering a workplace that treats all individuals with respect and dignity. We welcome applications from all qualified candidates and encourage individuals of all backgrounds to apply. All hiring decisions are based on qualifications, experience, and alignment with the role's requirements.

Interested?

Think this role is perfect for you? Here's what to do next:

Complete the application by clicking the 'Apply for this job' button at the bottom of this pageInclude your resume and a cover letterYour cover letter should include all of the typical reasons why you'd be an outstanding candidate for this position, plus answer this question: What is your favorite piece of technology?

Our screening process takes a bit of time because we like to ensure that you are the perfect fit for us, and we are the perfect fit for you! Candidates who are advanced in our hiring process can expect to receive a series of questions that will help us get to know you better. From there, successful candidates will engage in several interviews with members of our team. Some candidates may even do a paid mini-project, depending on the role you are interviewing for. We'll be happy to explain a bit more once we're in the interview stage.

Please note - we try to make an effort to contact every applicant to let you know the status of your application, but we are human, so if you don't hear from us, drop us a line!

What To Expect...

Since we are looking to build long-term relationships with excellent and reliable contractors, we process applications much like hiring for permanent positions. Once you have successfully joined our contractor pool, we will send appropriate work opportunities to you.

The application process:

• Apply using the application form on this postingSuccessful candidates will receive some initial questions via emailCandidates who advance past the initial email screening will be invited to 1-2 interviews with members of the Kanopi hiring teamUpon the successful completion of the interview(s), successful candidates will be offered a contract with KanopiNew Kanopi contractors will then be onboarded to our systems so they are ready to jump in when project work becomes available

Benefits

• Fully Remote: Work where and when you do your best. It's about feeling connected to others, having a flexible schedule and staying healthy.
• Top Talent: Since we are not limited by walls, our ability to hire the best is limitless. Collaborate, learn and surround yourself with a strongly skilled and diverse team.

This job description is intended to describe the general nature and level of work performed by those assigned to this classification. This job description in no way states or implies that these are the only duties to be performed by those occupying this position. The job description and job functions described herein are subject to possible modification by Kanopi Studios in accordance with applicable federal, state and local laws.

No agencies, recruiters or overseas applicants.