Content Strategist

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all.

With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering.

Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.

Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity.

At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.

Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.

Hiring type: 1 Year-Contract (Renewable)

What you'll do

• Content Strategy & Planning

Develop content strategies and content calendars that align with brand objectives, business goals, and campaign priorities across multiple digital platforms.

Create integrated content plans covering Brand Communication, E-commerce, CRM, and Marketing initiatives.

Define content pillars, themes, and storytelling approaches to ensure consistency while keeping content fresh, engaging, and relevant.

Analyze audience behavior, market trends, and platform insights to continuously optimize content performance and engagement.

• Content Ideation & Creative Development

Lead content ideation for both Branding and E-commerce channels, including Brand.com, Marketplace platforms, Social Media, and owned channels.

Create both Always-on and Campaign-based content concepts that drive brand awareness, engagement, and conversion.

Identify real-time opportunities, cultural moments, seasonal trends, and market situations to develop relevant and timely content.

Develop platform-specific content approaches to maximize audience engagement while maintaining brand consistency.

• Creative Production & Stakeholder Management

Translate content strategies into creative briefs and actionable production plans.

Work closely with internal teams, agencies, designers to ensure high-quality execution.

Provide creative direction, feedback, and guidance to agency partners throughout content development and production processes.

Ability to create artwork or visual content independently is a strong advantage.

What you'll bring

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or related fields.
• 3+ years of experience in Content Strategy, Social Media Strategy, Creative Planning, Digital Marketing, or related roles.
• Strong understanding of Branding, Consumer Journey, Social Media, and E-commerce ecosystems.
• Proven experience developing content strategies across multiple platforms, including social media, Brand.com, and Marketplace channels.
• Strong creative thinking and ability to turn business objectives, consumer insights, and market situations into compelling content ideas.
• Experience managing agencies, creative partners, or cross-functional stakeholders.
• Familiarity with content performance metrics and digital analytics is preferred.
• Hands-on experience with AI tools, Adobe Creative Suite, Canva, Figma, or other design tools is a plus.
• Excellent communication, presentation, and project management skills.
• Strong communication and project management skills.
• Ability to thrive in a fast-paced environment and adapt to changing trends.
• A "can-do" attitude and proactive.
• Fluent in Thai and English (spoken and written).