Job description
This full-time on-site Content Strategist role at Pink Gossip is based in Laval, QC. The Content Strategist will plan, develop, and oversee content initiatives across digital channels to support brand awareness, audience growth, and engagement. Daily responsibilities include creating editorial plans, aligning content with business goals, coordinating with design and marketing teams, and ensuring consistent brand voice. The role involves analyzing performance metrics, optimizing content based on insights, managing content calendars, and maintaining quality standards. The Content Strategist will also research industry trends, identify new content opportunities, and support campaign planning and execution.
Qualifications
- Ability to develop and lead Content Strategy, including planning, goal setting, and performance measurement.
- Experience with Content Management and Content Development, including managing workflows and ensuring timely delivery.
- Strong Web Content Writing and Writing skills, with the capacity to adapt tone and style for different audiences and platforms.
- Proficiency with content management systems (CMS) and basic understanding of SEO and digital analytics tools.
- Excellent communication, collaboration, and organizational skills, with attention to detail and deadlines.
- Ability to work on-site in Laval, QC and partner effectively with cross-functional teams.
- Relevant post-secondary education in Communications, Marketing, Journalism, or a related field, or equivalent experience.
- Experience in media, lifestyle, or entertainment content is an asset.
- content creation, editing and publication across all platformsHave content creation tools… more
