Content Designer

Founded in 2018, MEXC is a global cryptocurrency exchange serving millions of users worldwide. We are committed to building a secure, efficient, and accessible platform for digital asset trading. MEXC is known for offering some of the lowest trading fees in the market, deep liquidity across a wide range of assets, and fast access to trending tokens. Our platform provides a comprehensive suite of services including spot trading, derivatives, staking, and other digital asset products designed for both retail and institutional users. Built on high-performance infrastructure and a user-first philosophy, MEXC delivers fast execution, strong market depth, and a seamless trading experience for global users.

At MEXC, we believe the best platforms are built through constant improvement and open collaboration. We value direct communication, practical thinking, and individuals who take ownership of their ideas. Teams are encouraged to share insights, challenge assumptions, and contribute to how the platform evolves. As the digital asset industry continues to evolve, we remain focused on innovation, transparency, and global expansion while building a trusted platform for the next generation of financial technology.

About the Role

We are looking for a Content Designer (Campaigns & Marketing Communications) to create clear, engaging, and high-quality content across campaign and marketing channels. This role focuses on developing user-facing promotional content and requires close collaboration with Marketing, Growth, Product, Design, and Localization teams to ensure campaign messaging is accurate, consistent, and easy for users to understand. The ideal candidate has strong writing skills, a deep understanding of user communication, and the ability to transform complex campaign mechanics and business requirements into simple, compelling, and conversion-driven content.

Key Responsibilities

• Campaign & Marketing Content

Create and structure content for campaign landing pages, banners, emails, push notifications, in-app campaign pages, and paid marketing materials.

Translate campaign objectives into clear, user-centric messaging with strong information hierarchy.

Explain campaign mechanics, reward structures, eligibility criteria, and participation rules in simple and intuitive language.

Balance creativity, clarity, brand consistency, and compliance requirements across promotional content.

Adapt messaging for different channels while maintaining a consistent brand voice and tone.

• Cross-functional Collaboration

Work closely with Marketing, Growth, Product, Design, and Operations teams throughout campaign planning, execution, and optimization.

Collaborate with Localization teams to ensure content can be effectively adapted for multiple markets.

Participate in content reviews and provide constructive feedback to improve content quality and consistency.

Maintain content standards, terminology guidelines, campaign messaging frameworks, and writing best practices.

• Requirements

Excellent English writing skills with the ability to create both concise marketing copy and well-structured long-form content.

Strong Chinese communication skills, with the ability to collaborate effectively with Chinese-speaking stakeholders.

Proven experience in writing marketing, campaign, growth, or product content for digital platforms.

Strong understanding of content hierarchy, user journeys, and conversion-focused messaging.

Ability to simplify complex campaign rules, product features, and business requirements into clear and user-friendly content.

Strong attention to detail, especially when handling campaign logic, eligibility requirements, and edge cases.

Ability to manage multiple projects simultaneously in a fast-paced environment with tight deadlines.

Comfortable collaborating with global teams across different time zones.

• Nice to Have

Experience supporting global or multi-market marketing campaigns.

Background in fintech, cryptocurrency, Web3, or other regulated industries.

Experience working with localization, legal, and compliance review processes.

Experience creating content guidelines, templates, or writing frameworks.

Familiarity with Figma or other collaborative design tools.

Strong Chinese writing skills with the ability to create engaging, user-facing marketing content.

• Why Join Us

At MEXC, we believe people do their best work when they are trusted with real responsibility and given the freedom to grow.

• Ownership & Initiative – We encourage individuals to take initiative, lead projects, and contribute ideas that help shape how we build and improve the platform.
• Learning Culture – We regularly organize internal training programs, knowledge-sharing sessions, and learning initiatives where team members can both develop new skills and share their expertise with others.
• Ideas That Matter – New ideas are welcomed and discussed openly. Team members have a real voice in shaping which proposals move forward, and meaningful contributions are recognized and rewarded.
• Room to Grow – As a rapidly expanding global exchange, roles evolve quickly and individuals often have opportunities to expand their scope and take on greater responsibilities.
• Global Collaboration – Work with colleagues across different regions and cultures while contributing to a platform used by millions of users worldwide.