Content Strategist

Job Title: Content Strategist (Contract)

Location: Atlanta, GA

Schedule: Hybrid schedule

Position Overview:

As a Content Strategist, you will be responsible for developing and executing comprehensive content strategies that align with our clients' business objectives and resonate with their target audiences. Working closely with our clients and internal teams, you will lead content ideation, planning, and execution across various channels and platforms. The ideal candidate will have a strong understanding of content marketing best practices, exceptional storytelling skills, and a track record of driving engagement and conversions through strategic content initiatives.

Responsibilities:

• Collaborate with clients and internal stakeholders to understand their business goals, target audience, and content needs.
• Develop comprehensive content strategies that align with client objectives and drive measurable results.
• Conduct content audits and market research to identify trends, gaps, and opportunities for content optimization.
• Lead content ideation sessions and brainstorming workshops to generate creative concepts and ideas.
• Create detailed content plans and editorial calendars outlining content themes, topics, formats, and distribution channels.
• Oversee content production process, including content creation, editing, and optimization for SEO and user experience.
• Monitor content performance metrics and KPIs, analyze data, and provide insights and recommendations for optimization.
• Stay up-to-date with industry trends, emerging technologies, and best practices in content marketing.

Requirements:

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 3+ years of experience in content strategy, content marketing, or related role, preferably in an agency or digital marketing environment.
• Strong understanding of content marketing principles, including audience segmentation, content mapping, and buyer journey mapping.
• Excellent writing and editing skills, with the ability to craft compelling and engaging content for various channels and audiences.
• Proficiency in content management systems (CMS) and marketing automation platforms.
• Strong analytical skills, with the ability to interpret data and insights to drive content strategy decisions.
• Excellent communication and presentation skills, with the ability to effectively convey complex ideas and concepts.
• Creative thinker with a strategic mindset and a passion for storytelling.

About Robert Half

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan.