Product Marketing & Content Strategist

S-5! is the global leader in attachment solutions for metal and single-ply roofs. Our zero-penetration clamps along with brackets help secure solar arrays, snow retention, fall protection, HVAC, service walkways, utilities, signage and other equipment while preserving roof integrity. Since 1992, S-5! products have been installed on more than 3 million roofs in 86 countries worldwide.

Position Summary

S-5! is hiring a Product Marketing & Content Strategist to lead product messaging, content strategy, product launch communications, sales enablement and customer education across global markets. This role bridges Product Management, Engineering, Sales and Marketing by translating complex technical information into compelling customer-focused messaging that supports business growth.

Key Responsibilities

• Produce well-researched content for publication online and in print, ensuring accuracy, clarity, usefulness and alignment with S-5! brand standards.
• Translate product features, benefits, use cases, technical differentiators and market insights into customer-focused value propositions, messaging and content that show how S-5! solutions solve real-world problems.
• Partner with product managers, R&D, application engineering, sales, training, marketing, management and other stakeholders to produce: messaging, positioning, messaging frameworks, value propositions, campaign briefs, content direction, website and landing page copy, email copy, brochures, sell sheets, presentations, product descriptions, blogs and video scripts.
• Create and maintain sales and marketing enablement materials, including product summaries, positioning documents, competitive overviews, campaign briefs and tools that help sales explain S-5! solutions clearly and consistently.
• Conduct market, customer and competitor research to strengthen messaging, identify growth opportunities and create content that reflects what customers value most.
• Organize writing schedules, manage drafts and approvals, follow a content calendar and collaborate with the content production team to ensure timely delivery of materials.
• Leverage AI tools to accelerate research, writing, editing, content repurposing and workflow efficiency while maintaining technical accuracy and brand standards.
• Manage website content using WordPress including publishing, editing, proofreading and optimizing product pages, blogs and landing pages and content using SEO best practices and performance analytics.
• Edit existing content for clarity, accuracy, tone, structure, style and impact.
• Collaborate with the Web Team on website enhancements while owning content accuracy and quality.

What We’re Looking For

• Exceptional writer first and foremost, with excellent writing, editing, messaging, storytelling, grammar and language skills; proven through a professional portfolio.
• Minimum of 3 years of marketing communications experience, preferably in building products, manufacturing, solar, roofing, architecture, engineering or industrial markets.
• Ability to quickly understand technical products and explain them in plain, compelling language for various audiences.
• Experience with product marketing, content strategy, brand messaging, campaign development, sales enablement, content calendars, SEO and performance-driven content.
• Strategic mindset: able to see beyond one piece of copy and understand how content supports the buyer journey, sales process, customer education, go-to-market execution and brand position.
• Excellent attention to detail and ability to manage multiple projects with different objectives simultaneously, including prioritizing, scheduling and adapting as necessary.
• Ability to work independently while communicating effectively with colleagues, management and cross-functional teams.
• Proficiency with WordPress, Google Docs and Microsoft Word, Excel, Outlook and PowerPoint; familiarity with customer requirements and S-5!’s brand image, products and services; proficient in AP style.

Nice to Have

• Experience in metal roofing, construction products, solar, building envelope, architecture, engineering or contractor-focused marketing.
• Experience writing technical product content, installation-related content, educational marketing materials, launch materials, blogs, e-newsletters and trade show content.
• Familiarity with digital campaigns, marketing automation, HubSpot or CRM-supported sales enablement, analytics, content performance reporting and competitive research.

Success in This Role Looks Like

• S-5! content becomes clearer, stronger, more consistent and more useful across channels.
• AI-assisted workflows improve productivity while maintaining quality.
• Sales, product and marketing teams have stronger alignment and better tools to explain S-5! solutions.
• Customers understand not only what S-5! products do, but why they matter, how they solve specific problems, improve project outcomes and protect roof integrity.
• Content is delivered on schedule, aligned with priorities and continuously improved based on audience needs and performance insights.

How to Apply

Please submit your resume and three writing samples to vsmith@s-5.com. We are especially interested in examples that show your ability to explain technical products, write for B2B audiences, support product marketing, create SEO-conscious content or turn complex information into clear, engaging content that connects product features, customer benefits, outcomes and why customers care.

Featured benefits

Medical insurance, Vision insurance, Dental insurance, 401(k)

Requirements