Job description
About The Company: SiteGround is one of the global web hosting leaders with a unique strategy for building innovative products and technologies, currently powering over 2.9 Million domains worldwide. We are proud to have built one of the best teams in the industry, with more than 500 highly-skilled professionals driven by their passion for innovation through technology. For the past year alone, we have been awarded over 30 local and international awards as an outstanding employer and socially responsible company.
Your role: As a Content Strategist in our Marketing Team, you will play a key role in ideating, developing and implementing SiteGround's content strategy.
Your responsibilities:
- Develop and implement a robust content marketing strategy in line with SiteGround’s business goals.
- Set the content roadmap and calendar, considering various content formats, resources and channels needed to achieve the defined business objectives.
- Set framework for the promotion of the created content, including channels and appropriate budgeting.
- Experiment with and incorporate new content formats, distribution channels, and execution tactics in the strategy.
- Create and maintain editorial guidelines and consistent tone of voice across all our content pieces.
- Make sure the content created complies with best SEO practices and drives relevant to the business goals organic traffic.
- Mentor and lead a team of internal and external content writers.
- Oversee the content strategy execution and coordinate with all parties involved in the creation and distribution of the content - partners, content creators, SiteGround team members, among whom PPC Experts, Social Media Experts, Web designers, and other.
- Analyze and measure the content performance to make informed decisions and adjustments on current and future content projects.
Our expectations:
- Proven experience in developing and implementing content strategies;
- Experience in managing a team of content writers;
- Experience with content calendar planning and management;
- Solid understanding of SEO principles and digital writing specifics;
- Experience with WordPress blog publishing;
- Excellent, near-native command of English;
- Attention to detail and adaptability to a fast-paced environment.
Great advantage will be: Experience with building websites or using hosting services.
What we offer:
- Working on in-house built products, using the latest technologies;
- Competitive salary with achievement bonus;
- Additional trainings to upskill your job competencies;
- Sponsorship to attend worldwide conferences with full company coverage of business expenses;
- Additional days off for long service and volunteering;
- Reduced working hours every Friday.
