Job description
We are looking for a Content Strategist who can build content systems for brand building, lead generation, education, nurturing, and sales conversion. The candidate must be able to use AI tools for content research, ideation, writing, repurposing, scripting, and content performance analysis.
Key Responsibilities
- Develop monthly and quarterly content strategies across LinkedIn, Instagram, YouTube, email, WhatsApp, blogs, and landing pages.
- Create content pillars for brand strategy, business growth, digital marketing, customer education, case studies, founder-led content, and product/service promotions.
- Plan content for all funnel stages: awareness, trust building, nurturing, conversion, and retention.
- Write or guide social media posts, carousels, video scripts, email sequences, WhatsApp messages, landing page copy, and ad copy.
- Create campaign content calendars with clear objectives, formats, hooks, CTAs, and distribution plans.
- Work with designers and video editors to convert ideas into strong creative assets.
- Collaborate with brand strategists and funnel strategists to ensure content is strategically correct.
- Track content performance and recommend improvements.
AI Capabilities Required
- Must be highly capable of using AI for content ideation, content calendars, research, copywriting, scriptwriting, content repurposing, and editing.
- Ability to create AI-assisted prompts for social posts, email sequences, video scripts, carousel structures, blogs, and ad copy.
- Experience using ChatGPT, Claude, Gemini, Perplexity, Notion AI, Grammarly, Canva AI, or similar tools.
- Ability to use AI to convert long-form content into short-form posts, reels, carousels, and email campaigns.
- Should be able to maintain brand voice while using AI-generated content.
Required Skills
- Strong writing and storytelling skills.
- Good understanding of brand, marketing, business, and customer psychology.
- Ability to simplify complex ideas into clear content.
- Experience in B2B, education, consulting, agency, or service-led content.
- Strong understanding of LinkedIn, Instagram, YouTube, and email content formats.
Key KPIs
- Monthly content output
- Content engagement
- Lead contribution from content
- Email open and click rates
- Content-to-conversion performance
- Quality of scripts and campaign ideas
- On-time content calendar delivery
Common Work Expectations
- Comfortable working in an AI-enabled environment.
- Able to use AI tools practically to improve speed, quality, analysis, productivity, and business outcomes.
- Open to learning new AI tools and building repeatable AI-assisted workflows.
- Strong ownership mindset and ability to work with deadlines.
- Clear daily communication and documentation habits.
- Comfort with remote or hybrid work systems.
- Respect for confidentiality, intellectual property, customer data, and company systems.
Preferred AI and Work Tools
ChatGPT, Claude, Gemini, Perplexity, Notion AI, Canva AI, Adobe Firefly, Midjourney, DALL-E, Figma AI, HubSpot, Zoho CRM, LeadSquared, AiSensy, Google Analytics, Meta Ads Manager, Google Ads, ClickUp, Asana, Google Workspace.
Interview Evaluation Areas
- Role-specific technical skill
- AI tool capability and practical application
- Problem-solving ability
- Communication quality
- Speed of execution
- Ownership mindset
- Ability to work with data
- Ability to document and report clearly
