B2B Content & Communications Strategist

We are looking for a different kind of marketer. Not a content producer. Not a social media scheduler. Not a post and hope marketer. We are looking for a B2B Content & Communications Strategist who understands how content drives pipeline, influence and commercial outcomes in complex industries. Someone who can sit between strategy, storytelling, ABM and sales impact and turn technical industrial and engineering businesses into clear compelling market leaders.

About The Ideas Factory

The Ideas Factory (TIF) is a strategic marketing consultancy working across Australia, Latin America and global markets. We partner with organisations in mining and resources, engineering and manufacturing, construction and infrastructure, government and industry bodies, and industrial technology. We do not do marketing activity. We build strategic communication systems that create demand, position leadership and support sales growth.

The Role

This role sits at the centre of how we help clients grow. You will design and execute content and communication strategies that support Account Based Marketing ABM, executive branding and lead generation across long B2B sales cycles. You will be responsible for turning complex technical industries into clear powerful narratives, building content strategies aligned to business and sales goals, creating high impact LinkedIn and digital communication systems, supporting ABM campaigns targeting key accounts and decision makers, writing across English and Spanish with precision and commercial clarity, shaping brand voice and competitive positioning for clients, and using AI tools intelligently to improve speed insight and quality.

This is a strategic execution role where thinking and writing carry equal weight.

What You Bring

• 4 plus years in B2B marketing communications or content strategy.
• Strong experience in Account Based Marketing ABM.
• Background in industrial engineering mining construction or technology sectors preferred.
• Exceptional copywriting ability in English and Spanish.
• Strong LinkedIn strategy and execution experience.
• Ability to engage senior stakeholders and extract insights.
• Commercial mindset and understanding of how marketing drives sales.
• Experience working across long and complex buying cycles.
• Confidence using AI tools to enhance creative and strategic output.

Tools You Will Work With

• LinkedIn organic and campaigns
• HubSpot
• Canva
• Google Workspace
• Email marketing platforms such as Mailchimp or HubSpot
• Google Analytics and LinkedIn analytics
• AI tools such as ChatGPT and Claude

Success in This Role

Success is not measured by content volume. It is measured by increased engagement with target decision makers, contribution to qualified lead generation, performance of ABM campaigns, clear and consistent brand positioning, growth in executive thought leadership visibility, content that supports sales conversations, and strong client trust and retention.

Who This Role Is For

Someone who enjoys solving complex communication problems, can move between strategy and execution easily, thinks commercially not just creatively, is comfortable working across cultures and time zones, wants to build influence not just publish content, and understands that great marketing is measured in business outcomes.

Apply with your CV examples of B2B or ABM work and LinkedIn content or campaigns you have led jes@theideasfactory.com.co…