Digital Content Strategist

Scheduled Hours:

37.5

Position Summary:

The Digital Content Strategist serves as the visionary leader and subject matter expert to develop and activate integrated, multi-format storytelling for Olin’s owned, shared and paid digital platforms, in support of the school’s graduate program recruitment and stakeholder reputation goals.

As part of an integrated marketing and communications team, the Digital Content Strategist will set the strategic direction, actively manage and measure the impact of content published and shared on Olin’s external digital channels. This position will collaborate closely with the senior manager of creative content and brand managers to conceive of integrated digital storytelling campaigns aligned to Olin Marketing & Communication strategies and priorities.

Primary Duties & Responsibilities:

• Strategy and Planning

• Evaluate and optimize Olin’s digital channel ecosystem to tell a clear, unified brand story that engages key audiences in relevant programs, events and opportunities.
• Define target audiences for social channels and set guidelines for the development of highly engaging content that accounts for platform algorithms.
• Conceive of integrated digital storytelling campaigns aligned to Olin strategies and priorities.

• Activation and Execution

• Work in partnership with Olin content creators (writing, creative, web and video teams) to produce well-written and compelling brand storytelling assets that are optimized for digital ecosystem distribution.
• Own and manage social content publishing platforms inclusive of but not limited to LinkedIn, Meta, YouTube, WeChat, Little Red Book.
• Execute digital storytelling campaigns inclusive of earned/owned/paid content targeted to key audiences.
• Develop and maintain relationships with external social channel representatives to manage for platform algorithm changes and keep informed of emerging earned and paid optimization approaches.

• Measurement and Reporting

• Defining key program impact (KPIs) measures aligned to strategic plan objectives.
• Track KPIs and report on campaign outcomes, as well as quarterly reporting, to demonstrate impact, key learnings.
• Measure content and campaign impact.
• Monitor and periodically report on competitor landscape.
• Recommend process and strategy improvements to enhance future results.
• Connect campaign results with broader audience journeys managed by separate CRM team.

• Perform other duties as assigned.

Working Conditions:

Job Location/Working Conditions

Ability to travel to various on and off-campus locationsNormal office environment

Physical Effort

Typically sitting at desk or table

Equipment

Office equipment

Education:

Required Qualifications

• Bachelor's degree

Certifications:

No specific certification is required for this position.

Work Experience:

Professional Writing, Editing And Optimizing Content For Digital Communications (5 Years)

More About This Job

Strong-fit candidates will have an audience-first storytelling mindset, as well as proven depth of experience with managing a digital ecosystem where content can be published, amplified and monitored fluidly across channels, including:

• Owned websites and internal e-newsletters
• Shared social communities such as LinkedIn, Meta, YouTube, WeChat, Little Red Book, etc.
• Paid targeting and amplification opportunities including search, in-platform ads and thought leadership content boosting

Comfort working collaboratively within the marketing and communications team and building relationships with partners across the university is essential, as well as an ability to both think strategically and actively execute.

Required Qualifications

• Strong portfolio that demonstrates knowledge in writing and organizing content for the web.

Preferred Qualifications:

• Experience in higher education industry or marketing communications agency.
• Expertise and demonstrated experience in planning and managing social content optimized to achieve campaign and business objectives.
• Mastery of content management systems to coordinate content publishing and measure outcomes.
• Excellent written and verbal communication skills.
• Five years experience in communications, marketing or public relations.

Education:

Preferred Qualifications

No additional education beyond what is stated in the Required Qualifications section.

Certifications:

No additional certification beyond what is stated in the Required Qualifications section.

Work Experience:

Communications And/Or Marketing With Progressive Leadership Responsibility

Skills:

• AP Style Writing
• Audience Targeting
• Collaboration Management
• Content Development
• Content Gathering
• Content Management Systems (CMS)
• Cross-Team Collaboration
• Database Management
• Deadline Management
• Detail-Oriented
• English Writing
• Group Presentations
• Interpersonal Communication
• Journalism
• Marketing
• Marketing Materials
• Media Andamp; Communications
• Organizational Structures
• Portfolio Management
• Social Media Content Creation
• Social Media Relations
• Web Analytics Tools
• Web Content

Grade:

G12

Salary Range

$58,400.00 - $99,700.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Questions

For frequently asked questions about the application process, please refer to our External Applicant FAQ.

Accommodation

If you are unable to use our online application system and would like an accommodation, please email CandidateQuestions@wustl.edu or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Pre-Employment Screening

All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement

Personal

• Up to 22 days of vacation, 10 recognized holidays, and sick time.
• Competitive health insurance packages with priority appointments and lower copays/coinsurance.
• Take advantage of our free Metro transit U-Pass for eligible employees.
• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness

• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family

• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.
• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/

EEO/AA Statement

Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.

Diversity Statement

Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment – fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.