Content Strategist

ABR Strategy is a Digital Brand Communication Agency serving growth-oriented businesses in Malaysia and Singapore. We help brands transition from fragmented digital activities to achieving strategic clarity for engaging their audiences across all digital platforms. Our Digital Performance Framework turns strategies into achievable, structured systems, empowering teams with actionable insights and practical execution. Guided by digital expertise and a deep understanding of business needs, we enable brands to foster meaningful connections with their audiences where it matters.

Role: We are seeking a full-time Content Strategist for a hybrid role based in Puchong, with flexibility for some remote work. The Content Strategist will focus on crafting and implementing cohesive content strategies, managing content calendars, and overseeing content creation. Responsibilities include developing engaging and consistent web copy, managing content distribution across digital platforms, analyzing audience engagement, and collaborating with cross-functional teams to align messaging with brand objectives.

Qualifications:

• Expertise in Content Strategy, Content Management, and Content Development
• Proficiency in Web Content Writing and Writing for various formats and audiences
• Strong analytical and organizational skills for managing content plans and measuring performance
• Excellent communication, collaboration, and storytelling abilities
• Working knowledge of digital marketing and SEO principles as a plus
• Bachelor’s degree in Communications, Marketing, Journalism, or relevant field preferred
• Proactive mindset with the ability to balance multiple projects in a team-oriented environment… more