Job description
Aereo is a deep-tech company that enables enterprises to leverage drone-powered data and geospatial intelligence for better decision-making. We offer an end-to-end solution that spans aerial data capture, processing, and advanced analytics, transforming raw data into accurate maps, 3D models, and actionable insights. Our platform acts as a centralized system for visualizing, analyzing, and managing large-scale operational data, helping organizations replace fragmented, manual workflows with structured, data-driven processes. Working with enterprises across industries such as mining, infrastructure, and urban planning, Aereo bridges the gap between on-ground operations and digital intelligence, enabling greater visibility, efficiency, and control at scale.
Role Overview
We're looking for a Content Strategist who can deeply understand complex business problems and translate them into high-impact content for enterprise audiences. This is not a generic content role. You will be expected to:
- Understand how enterprise buyers think
- Break down complex products and workflows
- Build content that directly influences revenue and sales conversations
You will work closely with Sales, Product, and Leadership to shape Aereo's narrative in the market.
What You'll Do
- Own Enterprise Content Strategy
Build and execute a content strategy aligned with enterprise GTM and revenue goals
- Identify key problem statements across industries (mining, infrastructure, etc.)
- Develop messaging frameworks tailored to decision-makers (CXOs, business heads, operators)
- Translate Complexity into Clarity
Understand Aereo's product, workflows, and customer use cases in depth
- Convert complex technical and operational concepts into clear, compelling narratives
- Create content that answers: “Why does this matter to the business?”
- Build High-Impact Content Assets
Create content that directly supports enterprise sales cycles:
- Case studies and ROI-driven narratives
- Industry POVs and whitepapers
- Sales decks, pitch narratives, and objection-handling content
- Website and landing page messaging
- Ensure every piece of content ties back to business outcomes
- Partner Closely with Sales & Product
Work alongside Sales teams to understand real customer conversations and objections
- Enable SDR and Sales teams with content that improves conversion and deal velocity
- Collaborate with Product and Solution Engineering teams to extract insights
- Drive Demand & Influence Pipeline
Build content that supports outbound and inbound efforts
- Contribute to campaigns targeting enterprise accounts
- Track how content influences engagement, pipeline, and revenue
What We're Looking For
Must-Have
- 4+ years of experience in content strategy/content marketing for enterprise businesses
- Proven ability to create content that supports complex, high-value sales cycles
- Strong understanding of how enterprise buyers think and make decisions
- Ability to grasp and simplify complex products, workflows, or industries
- Experience working closely with Sales, Product, or GTM teams
What Sets You Apart
- You don't just “write content”, you build narratives that drive business outcomes
- You can go from raw input → structured thinking → sharp messaging
- You ask the right questions to truly understand the problem before writing
- You're comfortable working in ambiguity and shaping clarity
Good to Have
- Experience in deep-tech, SaaS, GIS, industrial, or infrastructure domains
- Exposure to long sales cycles and enterprise deal environments
- Understanding of content performance and pipeline attribution
What Success Looks Like
- Content becomes a core lever in enterprise deal-making
- Sales teams actively use your content in conversations
- Improved conversion across outbound and inbound funnels
- Clear, differentiated positioning of Aereo in a complex market
Why Join Aereo
- Work at the intersection of deep-tech and real-world industries
- High ownership and direct impact on revenue
- Collaborate with sharp teams across Product, Sales, and Engineering
- Opportunity to define how a category is communicated
Requirements added by the job poster: Working in an onsite setting
