Content Strategist

Thank you for your interest in careers at AAFP! The American Academy of Family Physicians and its chapters proudly represent more than 124,500 family physician, resident, and medical student members. Family physicians play a critical role in improving the health of patients, families, and communities across the United States. The AAFP is committed to helping family physicians improve the health of Americans by advancing the specialty of family medicine, saving members time, and maximizing the value of membership. Our focus every day is to help family physicians spend more time doing what they do best: providing quality and cost-effective patient care. The AAFP delivers value to its members through each of its strategic priorities.

Summary

HOURS: Monday – Friday (hybrid)

Additional hours as needed

TRAVEL: Up to 5 days per year

Job Description

When you join the American Academy of Family Physicians (AAFP), you are at the center of transforming health care. You are on the leading edge of ensuring family doctors have what they need to adapt, and you are part of a legacy that has been instrumental in improving and advocating for family medicine since 1947. Make an impact that matters. Be Team AAFP.

Summary Of Responsibilities

The Content Strategist is responsible for one or more core content areas; builds subject matter expertise in order to develop or tailor messaging, content plans and strategies, and drive engagement; continuously improves AAFP content through audits, measurement, optimization and process improvement. As a member of the Integrated Marketing Communication team, the Content Strategist:

• Collaborates with editors, writers, designers and marketers to produce and distribute engaging content. Routinely audit content and identify areas for improvement.
• Builds schedules, ensure deliverables are met, measure effectiveness, and share insights and best practices.
• Delivers member value through resources, education and connection; help drive organizational revenue by driving member value and thereby member retention.
• Other duties as assigned.

Requirements

• Bachelor’s degree (or through equivalent work experience) in communications, marketing, English, or related area, plus a minimum of four years of related work experience.

Required Skills For Success Include

• Excellent written/verbal communication skills
• Strong critical thinking and problem-solving skills
• Demonstrated success in working with editorial plans and working within content strategy frameworks.
• Basic understanding of web analytics.

Preferred Skills

• Publishing experience in digital channels, including principles of information architecture, componentized content management systems, syndication, SEO best practices and GEO/AEO best practices.

At the AAFP we are committed to diversity and creating an inclusive environment for all employees. We are proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, age, ethnic or national origin, gender, sexual orientation, gender identity/expression, pregnancy, marital status, religion, physical or mental disability, military/veteran status, or any other protected status.

EEO Employer/Vets/Disabled

For the Hearing Impaired our TTY number is: (913) 906-6333

We thank all respondents for their interest in AAFP.

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