Content Strategist

Black and White Creative Studio Pvt Ltd is a specialized services firm delivering digital marketing, technical writing, and content creation solutions to clients in hospitality, IT, and non-IT sectors. The team combines expertise in social media marketing, SEO, and graphic design to build strong online presence and audience engagement. The company provides end-to-end technical documentation services, including manuals, system guides, API/SDK documentation, and online help systems, through on-site and off-shore models. It also develops high-impact marketing and technical content such as web copy, white papers, case studies, proposals, and scientific and medical articles. In addition, the studio offers professional technical writing training to help grow the next generation of industry-ready technical writers.

Role Description

This is a full-time, on-site Content Strategist role based in Bengaluru. The Content Strategist will plan, develop, and oversee content initiatives across digital channels, ensuring alignment with client goals, brand voice, and target audience needs. Responsibilities include conducting content audits, defining content calendars, briefing and collaborating with writers and designers, and optimizing content for SEO and user experience. The role involves working closely with account managers, marketing teams, and technical writing teams to translate business requirements into clear content plans and guidelines. The Content Strategist will also monitor content performance, analyze metrics, and recommend data-driven improvements to strengthen engagement and conversion.

Qualifications

• Strong expertise in Content Strategy and Content Management to plan, organize, and govern content across platforms.
• Hands-on experience in Content Development and Web Content Writing to create structured, audience-focused, and SEO-aware materials.
• Excellent Writing skills, with the ability to adapt tone and style for marketing, technical, and corporate communication needs.
• Proficiency in using content management systems, basic SEO tools, and analytics platforms to guide content decisions.
• Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field (or equivalent practical experience).
• Strong research, critical thinking, and editorial judgment, with attention to detail and consistency.
• Ability to collaborate effectively with cross-functional teams and stakeholders in a fast-paced, deadline-driven environment.
• Experience in digital marketing, technical writing, or agency environments is an advantage.