Content Strategist

Supports content strategy execution across multiple brand partner properties by managing tactical content projects, coordinating with creative teams, and ensuring content meets SEO and conversion requirements. Works within established strategic frameworks to deliver high-quality content that drives performance.

The Impact You Will Make

• Execution & Coordination
  • Manage assigned SEO and PPC content projects across multiple properties from brief to completion
  • Apply established messaging frameworks and content hierarchies to project work
  • Create wireframe keys and build pages in the CMS for assigned projects based on strategic direction
  • Coordinate with copywriters and designers to ensure content meets project requirements
  • Work with DMMs to add and update brand partner offers on assigned properties
  • Collaborate with UX teams on content updates and improvements
  • Create content specifications and briefs based on the provided strategic direction
  • Track project timelines and communicate status to stakeholders
  • Proactively flag risks, blockers, or quality issues and escalate to Senior team members
• Quality Assurance & Standards
  • Ensure content follows SEO best practices, brand guidelines, and quality standards established by the team
  • Review content from copywriters for adherence to briefs and requirements
  • Conduct basic content audits and flag improvement opportunities
  • Maintain content consistency across assigned properties
  • Support multilingual or localized content projects as needed
• Analysis & Optimization
  • Monitor performance metrics for assigned pages and projects
  • Identify underperforming content and recommend improvements
  • Conduct competitor research and content gap analysis
  • Support conversion optimization initiatives
  • Contribute to larger audit initiatives led by Senior team members
• Collaboration & Learning
  • Participate in strategic planning discussions and provide input
  • Support stakeholder presentations and discussions led by Senior team members
  • Learn to translate technical requirements into creative direction
  • Develop understanding of how content strategy impacts business outcomes
  • Build knowledge of SEO, PPC, and conversion optimization principles
  • Suggest ideas for new projects or improvements

What You Bring

• 2-4 years in content strategy, digital marketing, or related roles
• Understanding of SEO and PPC fundamentals
• Strong project management and coordination abilities
• Comfortable working cross-functionally with designers, developers, copywriters, and marketers
• An analytical mindset with the ability to interpret performance data
• Detail-oriented with strong organizational skills
• Ability to review content for quality and adherence to requirements
• Affiliate marketing, lead generation, or e-commerce experience is a plus

Key Differentiators

• Applies messaging frameworks and content systems created by Senior team members
• Creates wireframe keys based on the strategic direction from the Senior(s)
• Executes projects within established strategic frameworks and standards
• Manages standard projects and supports complex initiatives led by Seniors
• Flags risks and issues proactively, but escalates strategic decisions to Senior team members
• Participates in stakeholder discussions but relies on Senior guidance for advocacy
• Works with regular guidance and feedback from Senior team members
• Building expertise in strategic thinking, conversion optimization, and multi-property content management

Perks That Set Us Apart