Job description
Are you passionate about delivering the high-quality content that people need?
We're looking for an enthusiastic and talented Senior Content Designer to join our User-Centred Design team to support digital products and services in the Primary, Community and Mental Health directorate.
As a Senior Content Designer who is user-centred, you will specialise in making things easy for people to understand and use by designing how content is structured. Using evidence, you will design the content users need at every point in their journey - for example a digital application form, navigation elements, button text, error messages, emails and letters.
Putting users' needs at the heart of your work, you will make people's interactions with our products and services as simple as possible.
Main duties of the job
As a Senior Content Designer You Will Be Responsible For Creating, Evaluating, Updating And Reviewing Content At All Stages Of The End-to-end User Journey. At This Role Level, You Will:
- Act as a lead specialist in your own area, using your judgement to make decisions and to coach and mentor others in your profession, both within the team and in the wider Community of Practice.
- Take responsibility for content quality, mentoring content colleagues.
- Review the work of others to assure quality.
- Lead on content projects.
- Engage with and contribute to the User-Centred Design community.
- Advise and coordinate staff in a one-one/small or large group basis, within the service.
- Deliver through others, and direct and critique their work.
- Guide others and make recommendations on the best tools and methods to use.
- Take responsibility for assuring the quality of content from more junior colleagues, and coach and guide them to improve.
- Understand and demonstrate awareness of Agile methodology and apply an Agile mindset to your work.
- Work in a fast-paced, evolving environment and use an iterative and flexible approach to enable rapid delivery.
- Be unafraid to take risks and willing to learn from mistakes.
- Plan and organise a broad range of complex content design activities that need to be adjusted based on conflicting stakeholder / business needs.
About Us
Digital Health and Care Wales (DHCW) is part of the NHS Wales family and has an important role in changing the way health and care services are delivered through technology and data. The organisation supports frontline staff with modern systems and access to important information about their patients, while empowering the people of Wales to manage their own health through digital NHS Wales services.
Working for DHCW offers lots of employee benefits, including flexible working, a competitive salary, 28 days of annual leave plus Bank Holidays and opportunities for career development. We are committed to recognising and celebrating our staff as the most valuable part of our organisation.
Join our game changing, life-saving team and start making a real difference to health and care services in Wales.
Date posted:
10 March 2025
Pay scheme:
Agenda for change
Band:
Band 7
Salary:
£46,840 to £53,602 a year per annum
Contract:
Permanent
Working pattern:
Full-time, Flexible working
Reference number:
025-AC046-0325-CVL
Job locations:
Hybrid working
Location to be confirmed at interview
CF11 9AD
Help lead the design and implementation of strategies, evaluating their impact and progress to ensure business objectives and the needs of users are being met.
- Put accessibility requirements at the heart of approaches to designing content and encourage others to do the same.
- Show a deep understanding of end-to-end journeys and how content is affected within these journeys.
- Moderate content (in both draft and published forms) and ensure content can be re-purposed appropriately.
- Identify where journey fixes or content improvements need to be made.
- Ensure that content is regularly reviewed and evaluated, contributing to continuous improvements and iteration.
- Understand the implications of publishing content and manage the associated risks.
- Negotiate with and influence stakeholders and manage relationships effectively.
- Influence decisions, deal with challenging situations and remove blockers.
- Build long-term strategic relationships and communicate clearly and regularly with stakeholders, supporting mutual needs and commitments while focusing on user needs.
- Collaborate with user researchers and performance analysts to advocate effectively for users.
- Evaluate quantitative and qualitative data.
- Ensure that your decision making and outputs delivery value for money.
Qualifications and/or Knowledge
- Essential
- A Master's degree in an associated professional field (or equivalent qualification / experience).
- Further evidence of relevant higher-level education and/or training.
- Knowledge gained through practical experience of working at this level, across the range of work procedures and practices.
- Evidence of continuous professional development.
- Desirable
- FEDIP Senior Practitioner, or equivalent recognised advanced level professional qualification
- Theoretical and specialist knowledge gained via relevant certification such as: MISTC - Member of the Institute of Scientific and Technical Communicators
- Knowledge of the NHS, other healthcare systems, or the health sector, including regional or national variations.
- Experience
- Essential
- Practical experience in a content design role, with responsibility for creating, evaluating, updating and reviewing content at all stages of the end-to-end user journey.
- Experience of developing content strategy and solutions, preferably for large-scale problems and high-profile events.
- Experience of translating technical data and user stories into content that meets users' needs, and successfully using a range of design approaches.
- Experience of working on complex projects within a fast-paced, evolving environment, with an iterative and flexible approach to rapid delivery in an agile environment.
- Proficient in the ability to visualise and present information and data in an appropriate format that helps stakeholders understand the significance of the information and data.
- Desirable
- Proficient in software that enables the user to capture, create, populate and manipulate data structures and where appropriate unstructured data.
- Proficient in a set of codes and syntax (supported by software tools) that enables the unambiguous translation of specified functionality into source code for the creation of computer programs.
- Knowledge of web specific file extensions, Web 2.0, 3.0 and 4.0 and other latest standards/practices. Use of multimedia and Active-X controls.
- Understanding of the nature of browsers and how to design cross-browser layouts. Effective knowledge of metadata (e.g. tags, XML) and related aspects of Search Engine Optimization (SEO).
- Skills and Attributes
- Essential
- Creativity skills to take innovative approaches to problem solving and/or devising inventive and creative solutions.
- Attention to detail skills to apply specific quality standards to all tasks undertaken to ensure that deliverables are accurate and complete.
- Interacting with people skills to establish relationships, contribute to an open culture and maintain contacts with people from a variety of backgrounds and disciplines. Be an effective, approachable and sensitive communicator in different communities and cultures with the ability to adapt style and approach to meet the needs of different audiences.
- Teamwork skills to work collaboratively with others to achieve a common goal.
- Delegation skills to delegate tasks, responsibilities and authorities effectively.
- Follow-up and monitoring skills to check progress against targets, taking action to resolve exceptions/issues and reporting and escalating where necessary.
- Desirable
- Welsh language skills are desirable at level 1 or above in understanding, speaking, reading and writing in Welsh.
Employer details
Employer name:
Digital Health and Care Wales
Address:
Hybrid working
Location to be confirmed at interview
CF11 9AD
Employer's website:
nwis.nhs.wales
