Web Content Specialist

Position: Web Content Specialist

Position Type: Fulltime Staff

Department: 20R110 - EKU Online Administration

Division: 2R0000 - Academic Affairs

Location: Richmond Campus

Driver Classification: Driver

FLSA: Exempt

Schedule Type: Full Time (37.5 hrs per week or more)

Posted Salary Grade: Exempt - 44

Retirement: KTRS

Contact Person: Jeff Whitaker

Job Summary:

The Web Content Specialist is responsible for developing, managing, and optimizing content to ensure consistency, accuracy, and alignment with the university's brand standards and strategic goals. This role works closely with stakeholders across departments to maintain a cohesive presence that enhances user experience, accessibility, and engagement. By implementing best practices, including SEO and accessibility compliance, the specialist ensures that content effectively supports the university's communications, marketing, and enrollment objectives.

Minimum Qualifications:

• Education: Bachelor's degree in Communications, Journalism, Marketing, English, Web Design, or a related field. Equivalent experience may be considered.
• Preferred proficiency with: Content Management Systems (CMS) such as WordPress or Drupal. Strong understanding of SEO principles, web accessibility (WCAG), and digital writing best practices. Experience with web analytics tools (e.g., Google Analytics) to track and optimize content performance. Basic knowledge of HTML and CSS is a plus.
• Experience: At least two (2) years of experience in web content creation, digital communications, or website management.

Job Duties:

• 50% - Content Development & Management - (Essential)
• 30% - Website Strategy & Optimization - (Essential)
• 20% - Training & Governance - (Essential)

Sponsorship: This position is not eligible for visa sponsorship.

Funding Source: Institutional

Open Until Filled: Yes

Special Instructions:

EEO Statement

Eastern Kentucky University is an Equal Opportunity employer and educational institution and does not discriminate on the basis of age (40 and over), race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, ethnicity, disability, national origin, veteran status, or genetic information in the admission to, or participation in, any educational program or activity (e.g., athletics, academics and housing) which it conducts or any employment policy or practice.

Background Check Statement

Offers of employment are contingent upon a satisfactory background check.