Content Strategist

Gainwell is seeking a Content Strategist to develop and manage marketing content that supports sales enablement and demand generation initiatives. This role will focus on creating compelling, high-quality content that aligns with Gainwell’s brand voice and resonates with key decision-makers, including Medicaid directors, state legislative leaders, and CIOs. The ideal candidate has strong writing skills, experience in B2B or B2G content creation, and the ability to collaborate with designers and marketers to develop engaging materials.

Your role in our mission

Content Development & Messaging Execution

• Write and edit sales enablement materials, including solution overviews, brochures, PowerPoint messaging, and one-pagers.
• Develop content for demand generation campaigns, including email copy, landing pages, and digital ad messaging.
• Assist in writing case studies, short-form white papers, and blog posts to support Gainwell’s thought leadership initiatives.

Content Optimization & Brand Alignment

• Ensure content aligns with Gainwell’s brand voice, messaging, and visual identity.
• Collaborate with designers to ensure written content and visual assets work together seamlessly.
• Apply SEO best practices to digital content to improve visibility and engagement.

Collaboration & Content Execution Support

• Work with marketing and sales teams to tailor content for different audience segments.
• Assist in editing and refining existing marketing content to enhance clarity and effectiveness.
• Support internal communications and corporate messaging as needed.

Qualifications & Experience:

• 5–7 years of experience in content writing, copywriting, or marketing content creation.
• Strong writing and editing skills, with experience in B2B or B2G marketing.
• Ability to translate technical or complex solutions into clear, compelling content.
• Experience collaborating with graphic designers, campaign managers, and sales teams.
• Familiarity with SEO best practices, marketing automation platforms (Marketo, HubSpot), and content management systems (CMS) is a plus.