Job description
Cavallo is seeking a Senior Content & Media Strategist to drive our content vision, shape brand storytelling, and lead media planning across all digital channels. This high-impact role is ideal for a seasoned marketing professional with a passion for compelling content, data-driven strategy, and multi-channel execution.
As a senior leader on the marketing team, you will manage and execute content creation, editorial strategy, and digital media initiatives to elevate Cavallo’s brand presence, engage key audiences, and support business growth. You will collaborate cross-functionally to create high-performing content and lead integrated marketing campaigns that drive measurable results.
Key Responsibilities
- Develop & Lead Content Strategy – Define and execute a content roadmap that aligns with business objectives, audience needs, and brand positioning.
- Own Editorial & Messaging Framework – Establish brand voice, messaging pillars, and storytelling guidelines to ensure consistency across all digital platforms.
- Lead Multi-Channel Media Planning – Manage and execute content distribution strategy across web, social, email, paid media, and emerging channels.
- Content Development & Execution – Write, edit, and manage high-impact B2B content, including blog articles, thought leadership pieces, case studies, email campaigns, and social content.
- Social Media Strategy & Oversight – Develop and manage organic and paid social media initiatives to increase brand engagement and audience growth.
- SEO & Performance Optimization – Implement best practices for content structure, keyword strategy, and digital marketing analytics to maximize visibility and impact.
- Campaign & Event Support – Develop and support content strategy for product launches, demand generation campaigns, and major events, including Cavallo’s annual user conference, ELAVATE.
- Measure & Optimize Performance – Utilize analytics tools (Google Analytics, HubSpot, etc.) to track content effectiveness, measure engagement, and refine strategies for continuous improvement.
This may be the job for you if:
- You have 7+ years of experience in content marketing, digital media, or brand strategy, preferably in a B2B SaaS or enterprise software environment.
- You are a strategic thinker with a passion for storytelling and digital marketing.
- You are a strong communicator who can turn complex ideas into engaging, impactful content.
- You have a proven ability to develop and execute content strategies that drive brand awareness, engagement, and lead generation.
- You are an expert in SEO, digital advertising, and social media marketing, with a strong grasp of content performance metrics.
- You have hands-on experience with content management systems (WordPress), marketing automation platforms (HubSpot, Pardot), and analytics tools (Google Analytics, SEMrush, etc.).
- You possess strong editorial skills, with the ability to write and edit compelling, high-quality content.
- You are experienced in leading cross-functional marketing campaigns and working closely with designers, product marketers, and external partners.
- You are a highly adaptable professional who thrives in fast-paced, collaborative environments.
- You have a strong knowledge of SaaS business models, customer journeys, and demand generation tactics (preferred).
Why Join Cavallo?
- Shape the future of a high-growth, high-impact marketing strategy.
- Work in a people-first culture that values creativity, collaboration, and continuous learning.
- Enjoy strong leadership support that prioritizes innovation and customer success.
About Cavallo
Cavallo is at the forefront of developing cutting-edge profit technologies for product-centric brands and wholesale distributors. We’re seeking the self-motivated, the hard-working, the problem solvers, and the dedicated to join our team of experts. We're focused on helping businesses grow, expand, or reshape how they do things by approaching each and every problem with energy, creativity, and confidence. Ingenuity, adaptation, and evolution are at the core for us at Cavallo.
Our Grand Rapids-based headquarters is focused on helping change the way organizations do business through our software products, customizations, expertise, and support. Our enterprise software solutions work with leading business applications, including multiple leading ERP platforms, and integrate with a wide range of apps and other technologies. Cavallo has been in the business of helping manufacturing and distribution companies increase productivity and efficiency since 2003. We got our start when a small business owner tasked a software developer with transforming a pile of clipboards and legal pads into a streamlined, efficient inventory management system. We have been sharing ideas and innovating ever since.
At Cavallo, we're always looking for talented individuals to join our team of professionals. We believe our success is built on the abilities of our employees, and we strive to create a challenging and rewarding environment where all individuals are respected and encouraged to grow. If you're a strategic content leader who thrives at the intersection of storytelling, digital strategy, and performance marketing, we’d love to hear from you!
