Digital Experience Content Strategist

Welcome to Gallagher - a global leader in insurance, risk management, and consulting services. With a growing team of more than 52,000 professionals worldwide, we empower businesses, communities, and individuals to thrive. At Gallagher, you can build a career whether it’s with our brokerage division, our benefits and HR consulting division, or our corporate team. Experience The Gallagher Way, a culture fueled by shared values and a collective passion for excellence. Join one of our dynamic teams, where you'll play a pivotal role in shaping Gallagher's future and unlocking unparalleled opportunities for both clients and yourself.

We believe that every candidate brings something special to the table, including you! So, even if you feel that you’re close but not an exact match, we encourage you to apply.

Overview

As a Digital Experience Content Strategist at Gallagher, you will play a crucial role in amplifying the digital presence of our global brands and driving user experiences across our websites. Your primary focus will be close collaboration with marketing teams and business stakeholders to offer strategic digital content guidance in alignment with marketing goals. You will increase user engagement, and ultimately sales leads, through effective content writing, demand generation strategies and SEO techniques. As part of Corporate Digital Marketing, you will join a global team of professionals in content strategy, SEO/SEM, marketing, research and design as we support the continued global expansion and digital transformation of our brands.

What does a successful candidate look like?

• Understands the global commercial insurance marketplace and is interested in educating B2B consumers about industry trends, evolving coverage options and impacts on their business.
• Talented writer with demonstrated experience interviewing subject matter authorities and breaking down complex concepts into easily digestible, conversational-style copy for various target audiences.
• Data-driven, strategic thinker who has hands-on experience using resources like Google analytics, SEO tools, competitive analysis and research to inform decisions.
• Skilled communicator who effectively uses diplomacy to influence global stakeholders across marketing and sales to develop content strategies that achieve business goals.
• Thrives in fast-paced environments where no two days are the same.
• Values flexible working hours and the ability to maintain work-life balance.
• Organized and adaptive, capable of keeping multiple projects moving forward at the same time.
• Self-starter who is collaborative and curious, continuously seeking opportunities to learn new tools and systems.

How You'll Make An Impact

• Collaborate with sales leaders, marketers, design and web teams to develop/write engaging content that drives leads across brands, regions and languages.
• Utilize customer-centric and data-driven approaches, leveraging tools to gain insights and test content for user engagement and lead generation.
• Participate in agile teams for website development, ideation and testing of new concepts.
• Handle multiple work streams and balance project priorities with global stakeholders.
• Initiate and plan content-related research and briefs, including stakeholder interviews and approval processes for optimized content.
• Collaborate with the team to develop and maintain a digital editorial style guide for all brands.
• Participate in peer reviews and copyediting of content drafts to ensure consistent styles and component use.
• Stay informed about competitors and identify opportunities based on competitor analysis.
• Support day-to-day requests from stakeholders, recommending best practices to promote various forms of content.
• Guide team of near-off-shore resources as business demand grows, including project management.

About You

Required:

• Bachelor's degree and 7 years related experience required.

Highly Preferred:

• Bachelor's degree with 10+ years of professional experience, including at least 5 years in the B2B insurance industry.
• Experience with independent brokers, the E&S market or claims management is preferred.
• Digital-first mindset with demonstrated experience using tools like GA4 to inform content strategy and improvement.
• Exceptional presentation, written and verbal communication skills, with the ability to negotiate cross-functionally.
• Experience developing B2B and B2C content for a global audience, including localized content.
• Experience with component-based content management systems.
• Familiarity with digital marketing tools and platforms such as GA4, Figma, SEMRush, Ceros, Trello, Workfront and Smartsheets.
• Experience with agile methodology is a plus.
• Core business hours are mostly Central time; however, some flexibility is needed to meet with stakeholders in different time zones.

Compensation And Benefits

On top of a competitive salary, great teams and exciting career opportunities, we also offer a wide range of benefits.

Below are the minimum core benefits you’ll get, depending on your job level these benefits may improve:

• Medical/dental/vision plans, which start from day one!
• Life and accident insurance
• 401(K) and Roth options
• Tax-advantaged accounts (HSA, FSA)
• Educational expense reimbursement
• Paid parental leave

Other benefits include:

• Digital mental health services (Talkspace)
• Flexible work hours (availability varies by office and job function)
• Training programs
• Gallagher Thrive program - elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing
• Charitable matching gift program
• And more...

We value inclusion and diversity

Click Here to review our U.S. Eligibility Requirements and Pay Disclosure Statement

Inclusion and diversity (I&D) is a core part of our business, and it’s embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work.

Gallagher embraces our employees’ diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest.

Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as “protected characteristics”) by applicable federal, state, or local laws.

Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.