Job description
Content Strategist – Finance / Fintech
Company: GreyOak Capital Intelligence Pvt. Ltd.
Location: Mumbai
Work Mode: Work From Office
Job Type: Full-Time
Experience: 2 – 4 Years
Salary: ₹25,000 – ₹40,000 per month, based on writing quality, experience, and portfolio
About GreyOak Capital Intelligence
GreyOak Capital Intelligence is a fintech and market intelligence company building research platforms, analytics dashboards, and decision-support tools for traders and investors. Our products help users understand market behaviour, trading setups, sector movement, risk, portfolio quality, and data-driven market insights in a clearer and more practical way.
We are looking for a Content Strategist who can help us communicate our products, research ideas, market insights, and fintech concepts through strong website content, blogs, LinkedIn posts, social media content, and customer education material.
Role Overview
This is a content-first role. We are not looking for only a social media poster or only a video editor. We are looking for someone who can write well, understand ideas quickly, simplify finance-related topics, and turn product features or market insights into clear content for customers.
The selected candidate will work closely with the founder and internal team to build GreyOak’s content across website, blogs, LinkedIn, X/Twitter, Instagram, product pages, FAQs, glossary pages, and market education content.
Key Responsibilities
- Write website content, blogs, FAQs, glossary pages, product explainers, landing page content, captions, and customer education content.
- Convert GreyOak’s dashboards, research notes, product features, and market ideas into simple and useful content for traders and investors.
- Create content for LinkedIn, X/Twitter, Instagram, and other digital platforms.
- Write posts around market intelligence, trading setups, sector trends, portfolio risk, support/resistance concepts, product updates, and fintech education.
- Help build regular content formats such as Market Pulse, product explainers, feature updates, educational posts, and founder-led content.
- Support basic SEO content work such as headings, titles, meta descriptions, internal links, FAQs, blog structure, and keyword-based content planning.
- Create simple creatives using Canva for social media posts, carousels, and website content.
- Support basic short-form content such as reel ideas, scripts, captions, text overlays, subtitles, and simple product walkthrough content.
- Track basic content performance such as reach, engagement, clicks, website visits, follower growth, and post response.
- Prepare a simple weekly content report showing what worked, what did not work, and what should be improved next.
Skills Required
- Strong English writing and communication skills.
- Good content writing, copywriting, and blog writing ability.
- Ability to simplify finance, markets, trading, investing, fintech, and product-related information.
- Interest in stock markets, investing, business, finance, fintech, startups, or technology.
- Experience creating content for a company, founder, startup, agency, media page, or brand.
- Basic understanding of SEO content writing.
- Comfortable using Canva.
- Ability to plan content ideas and work with a weekly content calendar.
- Comfortable using AI tools for research, drafting, rewriting, ideation, and productivity.
- Organized, self-motivated, and willing to learn.
Good To Have
- Experience writing finance, fintech, investing, stock market, business, or technology content.
- Experience managing LinkedIn, X/Twitter, Instagram, or founder-led content pages.
- Basic knowledge of WordPress, Webflow, or any website CMS.
- Basic knowledge of Google Analytics, Google Search Console, or social media analytics.
- Basic video editing knowledge using Canva, CapCut, Filmora, VN, or similar tools.
Important Note
This is not a pure SEO role, not a pure video editing role, and not a pure social media posting role. The ideal candidate should be a strong writer first, with an interest in finance and the ability to convert complex ideas into simple, customer-friendly content.
You should apply if:
- You enjoy writing and creating content.
- You can understand a topic and explain it clearly.
- You are interested in finance, markets, fintech, investing, or business.
- You have written blogs, website content, LinkedIn posts, social media captions, articles, or educational content before.
- You want to work closely with a growing fintech company and build content from an early stage.
Shortlisted candidates may be asked to complete a short writing assessment based on a finance/fintech topic.
Work Details
Location: Mumbai
Work Mode: Work From Office
Working Days: Monday to Saturday
Timings: Monday to Friday, 9:00 AM – 6:00 PM | Saturday, 10:00 AM – 6:00 PM
Probation Period: 6 Months
Salary: ₹25,000 – ₹40,000 per month, based on experience and quality of work
Job Type: Full-Time
Work Location: In person
