Senior Content Strategist & Copywriter

Our mission is to protect, enrich, and support the developmental potential of every baby.

We are parents dedicated to shaping the future of parenting. Our life's work revolves around safeguarding and nurturing babies' health. HealthyBaby represents the insights we've gained as parents, advocates, and leaders—and our commitment to sharing them. Because every baby deserves to grow healthy, happy, and deeply connected.

From their environment and interactions to the products touching their delicate skin—babies absorb everything around them. That's why we're crafting an ideal future through carefully developed, research-backed essentials and educational resources designed to foster cognitive growth during the critical early years when a baby’s brain forms over 1 million neural connections per second.

We've assembled a community of world-renowned obstetricians, developmental pediatricians, neurologists, and environmental biologists informed by the latest advancements in baby brain health and development. Their collective expertise is condensed into an accessible library of developmental insights and practical inspiration, making connected living simpler for families everywhere.

HealthyBaby is a pioneering challenger brand uniquely suited to become the go-to platform for today's families. By integrating content, commerce, and community, we're simplifying modern parenting, empowering families to focus on what's most important—building meaningful connections with their babies.

Role Overview:

HealthyBaby’s hybrid Content Strategist & Copywriter will drive and execute strategic, compelling content and messaging across digital and physical touchpoints, with a special focus on HealthyBaby’s heroic subscription experience. This person will be responsible for strategizing and managing expert-led, developmentally-rich content and copy that harmonizes with brand strategy, digital excellence, and sales objectives to elevate our mission to support parents at every step of their parenting journey and every step of their baby’s developmental arc.

Key Responsibilities:

• Conceptualize, develop, and manage content strategy and copy, ensuring alignment with overarching brand vision and commercial objectives - this can range anywhere from editorial campaigns and content properties to packaging copy and copy editing for consistency
• Collaborate cross-functionally with Marketing, E-Commerce, Design, Product, Operations, and external partners to ideate and produce integrated, impactful messaging and creative content
• Strategically craft and optimize subscription landing pages and checkout flows, clearly articulating key product benefits and reasons to believe (RTBs)
• Develop targeted email and SMS communication strategies, including Welcome Series, Abandoned Cart, Post-purchase, Win-back, Browse Recovery, Back-in-stock, Cross-sell, and Product Recommendation flows
• Write, edit, and oversee the production of physical collateral delivered alongside subscription products, aligning closely with the operations team for seamless execution
• Create and manage compelling monthly landing pages across pregnancy and early childhood stages, ensuring ongoing updates and dynamic content integration from our ecosystem of experts and partners
• Adapt subscription content for retail and partner channels
• Partner closely with subject matter experts (internal and external) to curate accurate, engaging, stage-based developmental content, ensuring relevance and high engagement
• Source, brief, and manage creative vendors and freelancers to ensure the timely production and delivery of exceptional digital and physical content assets (ex: video scripts and storying, social video scripts). Work with freelancers, designers, and other stakeholders to produce content that fits within broader brand and marketing goals
• Continuously gather and analyze consumer insights and feedback to refine content strategies, optimize engagement, and maximize subscriber satisfaction and retention
• Maintain detailed documentation of content strategies and assets, enabling seamless support and iterative improvement across all organizational functions
• Provide strategic recommendations on messaging, audience targeting and positioning

Who You Are:

You’re an expert wordsmith, adept at translating insights and ideas into compelling strategic narratives that resonate deeply with product and design teamsYou are fascinated by the blend of creativity and strategy required to craft standout content that genuinely engages and connects with audiencesYou excel at spotting potential in nascent concepts and possess the skill to cultivate, refine, and transform them into captivating written experiencesYou are a gifted storyteller driven by the desire to build powerful emotional bonds with customers through inventive, impactful storytellingYou’re flexible and ready to apply your writing prowess across diverse mediums and channels

Qualifications:

• Minimum 7 years of experience in content strategy, copywriting, and digital storytelling, preferably within subscription or direct-to-consumer brands
• Proven ability to create strategic, impactful messaging aligned with consumer journeys
• Strong experience in digital content optimization, landing pages, email marketing, SMS strategy, and integrated campaigns
• Exceptional organizational, project management, and cross-functional collaboration skills
• Excellent writing, editing, and proofreading skills with a keen eye for detail and brand consistency
• Familiarity with consumer insights and analytics to inform content strategy and copy decisions
• Passionate about parenting, child development, and premium consumer experiences

Additional Details:

This is a hybrid role with presence expected in office in Tribeca Monday Wednesday and Thursday