Senior B2B Content Strategist

Hut4 Capital is a private investment firm with a worldwide reach. We operate in a range of sectors—fintech, software, digital media, and real estate—and collaborate with businesses of all sizes, including 70% of the Fortune 500. By blending technology with innovation, we create tangible results that help our portfolio companies thrive.

Role Description

The Senior B2B Content Strategist is a full-time, on-site role based in Skopje. This position is responsible for leading end-to-end B2B content strategy across multiple brands and verticals, from audience insights and messaging frameworks to content planning and execution. Day-to-day work includes developing and maintaining content roadmaps, collaborating with marketing, product, and sales teams, and aligning content initiatives with business and revenue goals. The role involves overseeing content creation for web, email, thought leadership, and sales enablement assets, as well as managing external writers or agencies as needed. The Senior B2B Content Strategist will analyze content performance, optimize campaigns based on data, and ensure consistent brand voice and high editorial standards across all touchpoints.

Qualifications

• Strong content strategy expertise, including experience in planning, prioritizing, and measuring B2B content initiatives (Content Strategy, Content Management).
• Proven ability to develop high-quality, audience-focused materials for multiple formats and channels (Content Development, Web Content Writing, Writing).
• Demonstrated experience in B2B environments, ideally in investment, finance, technology, or other complex, multi-vertical industries.
• Excellent written and verbal communication skills in English, with a focus on clear structure, persuasive messaging, and consistent brand voice.
• Ability to interpret analytics, derive insights, and adjust content plans based on performance data and stakeholder feedback.
• Comfort working on-site in a fast-paced, collaborative environment and partnering effectively with cross-functional teams and senior stakeholders.
• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field; advanced degree or relevant certifications are a plus.
• Experience managing content calendars, workflows, and external vendors or freelancers, with strong organizational and prioritization skills.

If you are a data-driven individual with a passion, we would love to hear from you!

Deadline: 15/07/2026