Senior Brand & Content Strategist

IBM is looking for a Senior Brand & Content Strategist to join their team in Bucharest. As a Senior Brand & Content Strategist, you will play a vital role in bringing IBM's purpose to life for clients and partners, creating distinctive brands and engaging content that resonate with the target audience. This role requires deep curiosity and understanding of the market, strong collaboration skills, and the ability to advocate for bold, differentiated strategies.

Your responsibilities will include:

• Applying deep curiosity and understanding of the market, target audiences, and IBM’s offerings to develop compelling messaging and content strategies.
• Identifying and defining the intersections and relationships of key audience needs with industry priorities and strategic partner relationships.
• Collaborating with stakeholders to inspire confidence in recommended courses of action.
• Partnering with internal and external agency partners to lead and coach teams.
• Advocating for bold, differentiated strategies and plans to inspire audiences.

Required skills:

• 8+ years of experience in a marketing, brand and/or content strategy role.
• Strong critical thinking skills to build consensus around a new course of action.
• Leadership of brand & content projects involving a variety of stakeholders and disciplines.
• Proven experience fostering trusted and influential relationships.
• Experience building relationships with executives and stakeholders.

Preferred skills:

• Experience working in a global team, ideally with responsibilities across multiple geographies.
• Growth mindset with an appetite to experiment and fail fast.
• A portfolio that demonstrates a depth and breadth of brand, messaging and/or content strategy.
• Personal eminence in Brand & Content strategy.

As part of the Marketing, Communications & Corporate Social Responsibility (MCC) team at IBM, you'll be contributing to positioning IBM in the market, capturing the market's attention, and articulating IBM's point of view for clients, partners, and the media. This is an opportunity to engage with bright minds and keen collaborators in a fast-paced and highly competitive market environment.

Your life at IBM:

In a world where technology never stands still, IBM values dedication to client success, innovation, trust, and personal responsibility. Being an IBMer means continuously learning and developing, being encouraged to be courageous and experiment, and having trust and support in a diverse and collaborative environment.

IBMers are characterized as growth minded, open to feedback, and constantly learning and transforming. They are trusted to provide feedback and collaborate with colleagues to drive exceptional outcomes for customers.

About IBM

IBM believes in the power of technology to improve business, society, and the human condition. With a history of reinvention and innovation, IBM is a leader in technology and consulting, driving progress and embracing challenges to be a force for good in the world.