Job description
Content Strategy & Planning
- Develop and execute the overall content strategy aligned with Casino Plus business objectives, revenue targets, and brand positioning.
- Create content roadmaps and campaign frameworks across key business priorities, promotions, product launches, and seasonal initiatives.
- Translate business goals into audience-focused content strategies that drive acquisition, engagement, retention, and conversion.
- Identify content opportunities based on market trends, player behavior, competitor activities, and platform insights.
- Establish content pillars, messaging frameworks, and creative themes across all channels.
- Lead content calendar planning and prioritize content initiatives based on business impact.
- Lead strategic content planning for major campaigns, tournaments, jackpots, promotions, and events.
- Ensure integrated content execution across paid, owned, and earned channels.
- Develop content strategies supporting player acquisition and reactivation initiatives.
- Coordinate content requirements for partnerships, sponsorships, and influencer campaigns.
- Support launch strategies for new products, features, and gaming experiences.
Creative Direction & Content Development
- Oversee the development of campaign concepts, creative narratives, and storytelling approaches.
- Review and approve content briefs, scripts, captions, storyboards, and creative concepts.
- Ensure all content aligns with brand voice, creative standards, and regulatory requirements.
- Guide teams in producing engaging content across social media, video, influencer, CRM, and digital platforms.
- Recommend innovative content formats, trends, and platform-specific executions.
- Drive consistency in messaging, tone of voice, and visual identity across all content assets.
Must Have Skills:
- Content Strategy Development
- Campaign Planning & Execution
- Brand Management & Positioning
- Consumer Behavior & Audience Insights
- Social Media Strategy
- Digital Marketing Fundamentals
- Customer Lifecycle & Retention Marketing
- Data-Driven Decision Making
- Competitive & Market Analysis
- Growth Marketing Principles
- Creative Concept Development
- Storytelling & Copywriting
- Content Planning & Editorial Management
- Script Writing & Review
- Creative Brief Development
PLEASE INCLUDE YOUR UPDATED PORTFOLIO…
