Product Offer Lead / Creative Strategist

Please apply only if you are willing to eventually work onsite in Henderson, Nevada. We are willing to work out temporary remote arrangements for the right candidate with the intent of relocation and eventually being onsite.

We're looking for a Product Offer Lead / Creative Strategist to own the messaging behind our products and promotions. This is not a traditional copywriting role where someone hands you a brief and asks for words. You'll become the expert on your product category, understand the customer better than anyone else, identify opportunities in the market, and build the creative strategy that powers our acquisition and retention funnels. If you naturally ask:

• "Why would someone buy this?"
• What's the emotional trigger?"
• How do we make this offer impossible to ignore?"
• What angle are our competitors missing?"

...then you'll fit right in.

What You'll Own

• Product Messaging & Offer Development
  • Own the positioning and messaging strategy for assigned products and campaigns.
  • Develop unique value propositions, hooks, offers, and promotional angles.
  • Continuously research competitors, trends, customer reviews, and social conversations to identify new opportunities.
• Landing Pages & Funnels
  • Write high-converting:
  • Landing pages
  • Advertorials
  • Sales pages
  • Quiz funnels
  • Checkout copy
  • Upsells and downsells
  • Bundle and offer messaging
• Email & Retention Copy
  • Write promotional email campaigns around launches, holidays, flash sales, and evergreen offers.
  • Collaborate with the Lifecycle Marketing team to build retention flows and customer journeys.
  • Create copy that aligns acquisition messaging with the post-purchase experience.
• Creative Strategy
  • Build creative briefs for designers, video editors, UGC creators, and paid media teams.
  • Translate winning customer insights into scalable ad concepts.
  • Develop multiple messaging angles and iterations for testing.
• Optimization
  • Review campaign performance and identify opportunities to improve conversion rates.
  • Use data—not opinions—to refine messaging and offers.
  • Constantly test new hooks, objections, guarantees, bundles, and positioning strategies.

You'd Be a Great Fit If You...

• Have 2-5+ years of experience writing direct response copy for DTC or eCommerce brands.
• Understand consumer psychology and buying behavior.
• Can write both short-form and long-form sales copy.
• Have experience with landing pages, email marketing, and sales funnels.
• Can quickly dissect competitor funnels and identify opportunities.
• Think like a marketer, not just a writer.
• Are comfortable working in a fast-moving environment with ambiguity and ownership.
• Enjoy taking an idea from concept all the way through execution.

Bonus Points If You Have

• Supplement, health, fitness, or wellness industry experience.
• Experience with Klaviyo or other email platforms.
• Familiarity with Meta ads and creative testing frameworks.
• Experience writing advertorials or VSL scripts.
• Experience using AI tools to accelerate research and ideation.

About Inno Supps

Inno Supps is one of the fastest-growing supplement brands in the industry, helping millions of people improve their health with products made without artificial sweeteners, fillers, or unnecessary additives. We're building toward becoming the world's largest supplement company, and we're looking for people who want to build something extraordinary—not just punch a clock. If you love marketing, thrive under ownership, and get excited about creating campaigns that actually move numbers, we'd love to hear from you.

Ready to make the move of your lifetime? CHECK US OUT AND LET'S DOMINATE THE WORLD TOGETHER

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Featured benefits

Medical insurance, Vision insurance, Dental insurance, 401(k)