Online Content Specialist

Online Content Specialist

Location: Heerlen, Netherlands

Hours: 40 hours per week

Contract Information

Hybrid working environment

Office presence in Heerlen required at least once every 1–2 weeks

Possibility of contract extension

A written test may form part of the recruitment process

Overview

We are seeking an experienced Online Content Specialist to support the creation and optimization of digital customer communication within a collaborative and agile environment. The successful candidate will work closely with UX specialists, analysts, IT teams, and subject matter experts to develop clear, engaging, and customer-focused online content. This role focuses on translating complex information into accessible digital communication while maintaining consistency across online platforms and customer journeys.

Key Responsibilities

• Content Creation & Optimization
  • Create, edit, and optimize online content for digital and mobile channels
  • Translate complex information into clear and understandable communication
  • Rewrite and structure content according to established style guidelines
  • Ensure content consistency across digital communication channels
  • Monitor and improve content performance based on user insights and analytics
• Collaboration & Stakeholder Engagement
  • Work within a multidisciplinary agile team alongside: UX designers, IT specialists, Business analysts, Data analysts, Testers
  • Collaborate with pension specialists, marketers, legal teams, customer service teams, and content specialists
  • Support the development of logged-in customer environments
• Digital Communication & User Experience
  • Improve usability and customer understanding within online platforms
  • Tailor content to different audiences, demographics, and communication needs
  • Process and translate new legislation and policy updates into customer-friendly content
  • Contribute to customer satisfaction improvements through effective digital communication
• CMS & Content Management
  • Implement and manage content within Adobe-based CMS environments
  • Maintain and safeguard corporate identity and communication standards
  • Coordinate online content updates and publishing activities

Required Skills & Experience

• Bachelor's or Master's degree in: Communication, Digital Media, Or a related field
• Minimum 5 years of experience in a similar online content or digital communication role
• Experience working within agile environments and collaborating with IT teams
• Strong experience with online and mobile content creation
• Knowledge and hands-on experience with: Adobe Experience Manager (AEM), Adobe tools, Content Management Systems (CMS)

Preferred Competencies

• Excellent writing and editing skills
• Ability to translate complex topics into concise and engaging content
• Strong attention to detail while maintaining a broader strategic perspective
• Creative and customer-focused mindset
• Strong collaboration and stakeholder management skills
• Proactive and independent working style
• Ability to use data and audience insights to improve communication effectiveness

Working Environment

You will work in a collaborative and informal environment with direct communication and close cooperation across departments. The role combines strategic content thinking with hands-on digital execution in a modern agile setup.

Additional Information

Hybrid working model with periodic office attendance in Heerlen

Written assessment may be included in the selection process

Experience with Adobe and CMS platforms is mandatory

Strong Dutch language communication skills are highly preferred...