Senior Content Strategist

Imagine a world where financial knowledge empowers individuals to make informed decisions and achieve their financial goals. You're passionate about crafting compelling narratives that demystify complex financial concepts and inspire action. If this resonates with you, join our team and unleash your potential as a Senior Content Strategist.

As a Senior Content Strategist, you'll be the driving force behind our digital customer experience. You'll craft a cohesive brand experience that fosters engagement, builds trust, and drives business growth. You'll collaborate with talented teams to create compelling content, optimize conversion funnels, and ensure our messaging is clear, consistent, and impactful. Your role will extend beyond content strategy to encompass information architecture, UX writing, and overall digital experience design. You'll ensure our digital touchpoints are intuitive, user-friendly, and aligned with our brand values.

We're seeking a highly skilled Senior Content Strategist to join our team and contribute to our digital content strategy. As a key member of our content team, you'll collaborate with writers, designers, and other stakeholders to create engaging and informative content that aligns with our business objectives. You're a talented writer and editor with a strong understanding of content marketing principles and best practices. You have a passion for creating content that resonates with our audience and drives results. You're a team player who can collaborate effectively with others to achieve shared goals.

Key Responsibilities

• Content Strategy Development: Design, implement, and manage a comprehensive content strategy aligned with business goals and audience needs across all digital channels. This includes defining target audiences, content pillars, and editorial guidelines.
• Content Creation Oversight: Collaborate with writers, designers, and video producers to create engaging and effective content (e.g., blog posts, articles, videos, social media posts, white papers) that supports the overall content strategy.
• Content Planning & Scheduling: Develop and maintain a content calendar, ensuring deadlines are met and campaigns are executed on time.
• SEO & Content Optimization: Ensure all content is optimized for search engines (SEO) and analyze the performance of content using tools like Google Analytics, SEMrush, or other content performance metrics. Make data-driven recommendations for improvements.
• Content Audits & Analysis: Regularly perform content audits to assess performance, relevancy, and quality of content, making data-driven recommendations for improvements.
• Brand Voice & Messaging: Develop and maintain brand voice guidelines to ensure consistency across all communication channels.
• Cross-Functional Collaboration: Work closely with marketing, product, and sales teams to align content with marketing campaigns, product launches, and promotional strategies.
• Competitor & Trend Analysis: Stay up-to-date on industry trends, competitors, and best practices to inform future content strategies.
• Team Mentorship: Mentor and uplift other team members, aiming to build a creative, supportive and results-driven work environment for everyone.

Required Qualifications/Experience

• Education

Bachelor's Degree in Marketing, Communications, Information Science, Human-Computer Interaction, or a related field.

• Experience

5+ years of experience in content strategy, UX writing, or a similar role, with a proven track record of developing and implementing successful content strategies.

• Skills

Information Architecture, Writing and Editing, Analytical Skills, User Research, SEO, Digital Marketing, UX/UI Principles, Content Management Systems (CMS), Social Media & Digital Advertising, Project Management, Communication, Adaptability & Initiative, Problem-Solving, Tech Savviness, Continuous Learning

Extra Points

• Basic investment and economics knowledge
• Passion for and interest in stock investment, passive investment and wealth management

Benefits and Perks