Job description
For our client, we are seeking a Sr. Marketing Digital Content Strategist to join the team of a leader in the Finance & Insurance space. This role will drive search and content-led growth initiatives that improve visibility, acquisition, and measurable demand. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a regulated financial services environment.
Location: Remote - US based candidates only, no visa sponsorship available
Compensation: $137,000 – $200,750 annually
Responsibilities
- Drive innovation for a cohesive digital content ecosystem aligned with enterprise strategy
- Serve as the internal expert in AEO, influencing other teams on strategic content decisions
- Optimize content for SEO and ensure it meets credibility standards for B2B decision-makers
- Refine information architecture and content modeling to enhance findability and reuse
- Establish governance models and editorial standards to ensure quality across teams
- Own the editorial roadmap and oversee content refresh strategies to maintain quality and compliance
- Analyze data to identify opportunities for enhancing discoverability and engagement, and experiment for continuous learning
Qualifications
- Bachelor's degree in marketing, communications, or a related field; advanced degree preferred
- SEO or marketing certification, preferably in AEO; additional certifications are preferred
- 10+ years of experience in digital content strategy, preferably in the B2B or enterprise context
- Expertise in SEO fundamentals including search intent research and on-page optimization
- Experience with analytics platforms like GA4 and Semrush to evaluate performance
- Familiarity with enterprise CMS platforms, especially Drupal, and knowledge of web accessibility standards
Benefits
- Rich benefits package including medical, dental, and vision coverage; 401(k) plan with company match
- Annual incentive bonus plan based on performance
- Generous paid time off policy with 11 holidays, 2 wellness days, and 8 volunteer hours annually, increasing with tenure
- Supportive management approach encouraging career growth and advancement
- Paid parental leave with adoption/surrogacy assistance
- Employee giving program that matches donations to eligible nonprofits and schools
Our client is an equal opportunity employer. We encourage you to apply even if you don't meet every qualification—your background could be exactly what this team needs.
