Content Strategist

About LG Electronics:

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all.

With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.

Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.

Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.

What you'll do

• Content Strategy & Planning
  • Develop content strategies and content calendars that align with brand objectives, business goals, and campaign priorities across multiple digital platforms.
  • Create integrated content plans covering Brand Communication, E-commerce, CRM, and Marketing initiatives.
  • Define content pillars, themes, and storytelling approaches to ensure consistency while keeping content fresh, engaging, and relevant.
  • Analyze audience behavior, market trends, and platform insights to continuously optimize content performance and engagement.
• Content Ideation & Creative Development
  • Lead content ideation for both Branding and E-commerce channels, including Brand.com, Marketplace platforms, Social Media, and owned channels.
  • Create both Always-on and Campaign-based content concepts that drive brand awareness, engagement, and conversion.
  • Identify real-time opportunities, cultural moments, seasonal trends, and market situations to develop relevant and timely content.
  • Develop platform-specific content approaches to maximize audience engagement while maintaining brand consistency.
• Creative Production & Stakeholder Management
  • Translate content strategies into creative briefs and actionable production plans.
  • Work closely with internal teams, agencies, designers to ensure high-quality execution.
  • Provide creative direction, feedback, and guidance to agency partners throughout content development and production processes.
• What you must have
  • Bachelor’s degree in Marketing, Communications, Advertising, Business, or related fields.
  • 3+ years of experience in Content Strategy, Social Media Strategy, Creative Planning, Digital Marketing, or related roles.
  • Strong understanding of Branding, Consumer Journey, Social Media, and E-commerce ecosystems.
  • Proven experience developing content strategies across multiple platforms, including social media, Brand.com, and Marketplace channels.
  • Strong creative thinking and ability to turn business objectives, consumer insights, and market situations into compelling content ideas.
  • Experience managing agencies, creative partners, or cross-functional stakeholders.
  • Familiarity with content performance metrics and digital analytics is preferred.
  • Hands-on experience with AI tools, Adobe Creative Suite, Canva, Figma, or other design tools is a plus.
  • Excellent communication, presentation, and project management skills.
  • Strong communication and project management skills. Ability to thrive in a fast-paced environment and adapt to changing trends.
  • A "can-do" attitude and proactive.
  • Fluent in Thai and English (spoken and written).