Job description
Role: Senior Content Strategist, Digital Experience/ Senior UX Content Strategist/Information
About The Role
The City of New York is reimagining nyc.gov, and we're looking for a Content Strategist to help make city government more accessible to every New Yorker. In this role, you'll translate complex policies, laws, and processes into clear, plain-language web experiences that guide residents through everything city government has to offer. If you're a sharp writer who loves research, thrives in collaborative environments, and finds purpose in public service this role is for you.
What You'll Do
- Develop content requirements and outlines for guided user experiences across nyc.gov
- Write compelling, plain-language web copy in compliance with the NYC Web Content Style Guide
- Interview subject matter experts from across city agencies to understand and distill complex topics
- Build and audit inventories of existing site features and content
- Analyze Google Analytics data to understand user behavior and inform content decisions
- Research city laws, policies, and processes to ensure accuracy and clarity
- Deliver polished content artifacts on strict deadlines
- Conduct quality assurance and provide critical feedback across content workstreams
- Define and track key performance indicators for content deliverables
Required
What We're Looking For
- 10+ years of full-time experience as a Content Strategist, Editorial Strategist, Information Architect, or in a comparable role
- Strong copywriting skills with a portfolio of published work
- Experience writing to a style guide
- Strong research and analytical skills
- Excellent interpersonal skills comfortable organizing meetings and collaborating with diverse stakeholders
- Proven ability to self-manage tasks and deliver on deadline
- Working knowledge of Google Analytics (ability to run traffic reports and apply insights to content)
- Experience using user research to inform content decisions
Preferred
- Bachelor's degree in Journalism, Communications, Creative Writing, Digital Media, or a related field
- Background in government, higher education, or nonprofit settings
- Experience writing in plain language at a sub-7th grade reading level
- Hands-on experience with a modern content management system (CMS)
- Ability to navigate complex approval workflows involving legal, policy, and executive stakeholders
- Familiarity with New York City and how residents engage with city services… more
Salary range
Not specified
Date posted
22nd May 2026
Commitment
Full-Time
Place of work
Brooklyn, NY (Hybrid)
