Content & Email Marketing Strategist

Neon One is a technology company guided by a simple belief: that nonprofit organizations are vital to creating healthy and thriving communities. Our mission is to enable nonprofits and empower nonprofit professionals to grow generosity in their communities by providing industry-leading resources, services, and technology. Achieving this goal takes a team united in great purpose and people who are passionate about our customers and their missions. As we continue to grow, we are looking for a new member to join our marketing team as a strategic and creative Content & Email Marketing Strategist.

Position Overview:

Reporting to the Head of Research and Editorial, you’ll be responsible for crafting high-quality content that establishes our authority in the nonprofit technology space while also developing and executing an email marketing strategy that supports our goals to increase lead engagement, grow product awareness, and build trust in our brand. You’ll work cross-functionally with Growth Marketing and Product Marketing to ensure your email programs align with their respective strategies to engage customers and downfunnel leads. If you thrive on writing meaningful content, optimizing email performance, and using data to inform strategy, this role is for you.

Primary Responsibilities:

• Content Strategy & Execution

Develop and execute content strategies across owned and organic channels to drive awareness, engagement, and demand generation.

Craft interesting, well-researched content—including blog posts, website copy, eBooks, case studies, white papers, and video scripts—that aligns with brand messaging, style, and voice.

Collaborate with product and sales teams to develop industry and role-based messaging to support go-to-market strategies.

Own the full content lifecycle, including pitching, research, execution, promotion, reporting, and optimization.

Analyze content performance and share insights with stakeholders, identifying opportunities to improve engagement and pipeline influence.

Lead content experiments and initiatives to enhance audience engagement and user experience while balancing speed and quality.

• Email Marketing

Develop and optimize top-of-funnel email marketing strategies, including newsletters, content promotions, and segmented 1:many lead nurture campaigns.

Align email marketing efforts with the Growth Marketing and Product Marketing teams to maintain a consistent narrative with their respective sales-led, customer retention, and product adoption email campaigns.

Partner with our Marketing Automation Specialist to definte target segments, campaign goals, and ideal frequency for list and drip email campaigns.

Own email performance metrics, working closely with our Marketing Automation Specialist to derive insights and propose testing strategies to increase reach, open rates, and CTR.

Maintain an email marketing calendar to ensure consistent content delivery throughout the year.

Collaborate with Design, Product Marketing, and Demand Generation teams to align email strategies with broader marketing initiatives.

• Performance and Analytics

Track, analyze, and report on content and email performance metrics, providing actionable insights and recommendations.

Conduct A/B tests and creative experiments to grow email reach, engagement, and conversion rates.

Ensure all content aligns with SEO best practices, brand standards, and strategic messaging.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of B2B content marketing and writing experience (nonprofit or SaaS industry a plus)
• 3+ years of experience managing and optimizing email marketing programs with a proven track record of driving engagement growth.
• Exceptional copywriting and editing skills for both short- and long-form content.
• Strong knowledge of B2B marketing, lead generation, and sales enablement strategies.
• Ability to analyze data, make strategic recommendations, and drive impactful marketing initiatives.
• Excellent communication and project management skills, with the ability to manage multiple priorities.
• Collaborative mindset with experience working across content, marketing, and technical teams.

Nice to Have:

• Nonprofit industry experience.
• Proficiency in email marketing platforms (MailChimp, Hubspot, Salesforce Marketing Cloud)
• Experience using HTML and CSS for email template customization.
• Familiarity with CRM integration systems and customer segmentation.