Content Strategist

Contact Details:

Poonam Khandelwal

Email: poonam.khandelwal@peer-consulting.com

Cell: (732) 797-9766

Job Title: Content Strategist

Location: New York, NY (Hybrid)

Duration: 12 Months

Years of Experience: 12+ Yrs.

Required Hours/Week: 35hrs./Week

Justification: The goal of this project is to create a single digital hub for families to learn about their childcare options and find childcare for their children aged 5 and below. The hub will also support childcare providers by sharing information on how to begin and continue providing childcare services to New Yorkers. The hub will include relevant content as well as a detailed screening process for parents, referrals section, information about available childcare services, and a unified map/provider services locator of childcare providers. The Content Strategist will create original writing and content strategy for the end-client.

Scope of Services:

• The content strategist will create original writing and content strategy for the end-client, as assigned
• Leverage the New York City style guide in developing content and, if business needs and research results indicate an exception to the style guide may be appropriate, raise this with the end-client delivery team.
• Review and synthesize appropriate agency and external organization content relevant to the Hub
• Partner on user research with the end-client delivery team
• Collaborate with end-client project management to generate and track success metrics for content improvement
• Synthesize qualitative and quantitative data from user research, analytics, surveys, and feedback into actionable and engaging content
• Identify and manage content deliverables for all assigned projects
• Participate in stakeholder meetings, and present deliverables in team meetings

Mandatory Skills/Experience:

• Minimum of 4 years of experience writing and strategizing content for a web experience
• Demonstrated experience creating, iterating, publishing, and managing high-quality, user-centered content
• Demonstrated experience delivering microcopy and informational websites
• Experience pairing with other disciplines to create content for digital tools and services
• Strong communication skills to collaborate and work with leadership, experts, and decision makers

Desirable Skills/Experience:

• Ability to align content with business goals
• Content planning & strategy development
• Ability to create content guidelines
• Strong writing and editing abilities