Content Strategist

Pepper Content (www.peppercontent.io) is building a global content marketing platform that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 4.5 years, over 100,000+ freelance content creators have applied to be part of the Pepper network of which we work with the top 5% of talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google, HDFC Bank, Adani, and the majority of the startup ecosystem.

About the role:

As a Manager - Content Strategy at Pepper Content, you'll play a key role in shaping content-driven solutions across SEO, thought leadership, B2B demand generation, owned assets, consumer journeys and YouTube.

Key Responsibilities:

• Strategy & Consultation
  • Understand client challenges and propose tailored strategies.
  • Own content strategy across SEO, thought leadership, B2B demand generation and more.
  • Conduct industry analysis and identify content gaps and opportunities.
• Execution & Delivery
  • Develop impactful content strategies with clear execution roadmaps.
  • Oversee the creation and optimization of owned assets (websites, apps, social media, CRM).
  • Collaborate with cross-functional teams to create cohesive solutions.
• Customer Success & Thought Leadership
  • Lead client strategy discussions, ensuring alignment with brand goals.
  • Identify upsell and cross-sell opportunities within existing accounts.
  • Ensure long-term customer engagement and retention.

Key Qualifications:

• 4-7 years of experience in content strategy, digital marketing, SEO, and content marketing for B2B/B2C brands.
• Strong analytical and storytelling skills.
• Experience with SEO tools, consumer research, and analytics.
• Excellent client-facing communication, pitching, and problem-solving skills.
• Prior experience in consulting, agency, or digital transformation roles preferred.

Why Does This Role Matters?

Strategy is one of the three pillars of Pepper Content (alongside Technology & Talent). This role is pivotal in ensuring that Pepper Content is not just executing content but leading the conversation in the industry by driving thought leadership, customer success, and data-driven content innovation.