Content Strategist

Company: Güd is a healthy food brand focused on creating organic sauces made with the freshest ingredients. All products are crafted with zero sugar, no preservatives, and no artificial flavors or colors. The company is growing and offers opportunities to contribute to a purpose-driven brand in the better-for-you food space.

Role: This is a full-time, on-site Content Strategist role based in Raipur. The Content Strategist will plan, develop, and manage content across digital channels to communicate the brand’s mission of healthier eating. Day-to-day responsibilities include creating and maintaining content calendars, briefing and coordinating with designers and writers, and ensuring consistent brand voice and messaging. The Content Strategist will also monitor performance metrics, optimize content based on data, and collaborate closely with marketing and product teams to support launches, promotions, and community engagement.

Qualifications:

• Strong skills in content strategy and content development, with the ability to align content plans to brand and business goals.
• Experience in content management and organizing content workflows, calendars, and assets across multiple channels.
• Proficiency in web content writing and writing clear, concise, and engaging copy tailored to digital audiences.
• Familiarity with basic digital marketing concepts, analytics tools, and SEO principles to improve content performance.
• Excellent written and verbal communication skills, with meticulous attention to detail and consistency.
• Ability to work on-site in Raipur, collaborate with cross-functional teams, and manage multiple projects and deadlines.
• Prior experience in FMCG, food & beverage, or health and wellness brands is an advantage.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent practical experience.