Content Strategist

Versiti is a fusion of donors, scientific curiosity, and precision medicine that recognize the gifts of blood and life are precious. We are home to the world-renowned Blood Research Institute, we enable life saving gifts from our donors, and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine, transplantation, stem cells and cellular therapies, oncology and genomics, diagnostic lab services, and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes, higher quality services and reduced cost of care for hospitals, blood centers, hospital systems, research and educational institutions, and other health care providers. At Versiti, we are passionate about improving the lives of patients and helping our healthcare partners thrive.

Position Summary

The Content Strategist - Corporate and Foundation Communications plays a pivotal role in bringing Versiti's life-saving mission to life through strategic storytelling and high-impact content. Reporting to the Director of Corporate and Foundation Communications, this position will craft and execute compelling content that elevates the visibility and reputation of the world-renowned Versiti Blood Research Institute (VBRI) and the Versiti corporate brand. This position will also drive awareness and philanthropic support for our cause.

Total Rewards Package

Benefits

Versiti provides a comprehensive benefits package based on your job classification. Full-time regular employes are eligible for Medical, Dental, and Vision Plans, Paid Time Off (PTO) and Holidays, Short- and Long-term disability, life insurance, 7% match dollar for dollar 401(k), voluntary programs, discount programs, others.

Responsibilities

• Content Strategy & Development
  • Develop and execute a comprehensive content strategy that strengthens the VBRI’s visibility and reputation, Versiti corporate brand storytelling, and broad fund development initiatives.
  • Shape the voice and messaging for donor and research-focused communications across multiple platforms.
  • Collaborate with the Director of Corporate and Foundation Communications to integrate content initiatives into Versiti’s overall communications strategy.
• Storytelling & Content Creation
  • Write, edit, and curate high-impact content—including philanthropic donor stories, research features, web articles, newsletters, annual reports, social media content, and marketing materials.
  • Translate complex scientific and philanthropic narratives into accessible, compelling, and emotionally resonant storytelling.
  • Ensure all content reflects Versiti’s mission, values, and brand voice, while driving engagement and action.
• Digital & Social Media Optimization
  • Optimize content for digital platforms, ensuring best practices for SEO, social media engagement, email marketing, and donor communications.
  • Develop content strategies that maximize audience reach and engagement, leveraging platform-specific storytelling approaches.
  • Monitor emerging trends and technologies to continuously enhance digital content performance.
• Data-Driven Insights & Content Performance
  • Utilize analytics tools to track content engagement, effectiveness, and conversion impact.
  • Report on content performance, providing data-driven recommendations to refine strategy and improve engagement.
  • Leverage donor and stakeholder insights to personalize and enhance content resonance.
• Collaboration & Stakeholder Engagement
  • Partner with researchers, donors, and organizational leaders to identify compelling stories that showcase VBRI’s research advancements, Versiti’s corporate impact, and philanthropic success stories.
  • Work cross-functionally with PR, media, and creative teams to ensure a cohesive and unified communications strategy.
  • Engage with internal and external stakeholders to align content development with organizational priorities and campaign initiatives.
• Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
• Understands and performs in accordance with all applicable regulatory and compliance requirements
• Complies with all standard operating policies and procedures

Qualifications

• Education
• Bachelor's Degree in Communications, Journalism, Marketing, Public Relations, or a related field required
• Experience
• 4-6 years
• 3-5 years of experience in content strategy, writing, or editorial development, preferably within nonprofit, research, philanthropy, or corporate brand storytelling environments required
• 1-3 years Proven experience in developing and executing multi-channel content strategies that drive audience engagement required
• 1-3 years Strong background in storytelling, content marketing, and brand messaging with an emphasis on digital platforms required
• Knowledge, Skills And Abilities
• Exceptional writing and editorial skills, with a strong portfolio showcasing storytelling across digital and print platforms required
• Proficiency in SEO, content marketing, and digital engagement strategies required
• Ability to translate technical and scientific contentinto compelling, accessible narratives for diverse audiences required
• Strong project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment required
• Experience with content management systems (CMS), email marketing platforms, and social media tools is a plus required