Content and Creative Strategist

Founded in 2015, our performance marketing agency, comprised of 20 young professionals, is experiencing rapid growth. Imagine working as a Content and Creative Strategist from our great office, located just steps away from the Jean-Talon Market, in the heart of Little Italy.

At WebTmize, our team of digital marketing specialists is our priority and we make sure to offer them the best benefits the industry has to offer:

• Head to toe Benefits and cheek to cheek
• Working arrangements: Hybrid or in-office
• Continuous learning and development, and opportunities to grow within
• Competitive salary and annual salary increases based on performance
• Flexible schedules & Working abroad opportunity
• Monthly and yearly Team-building activities
• Public transportation reimbursements & much more.

As a Content and Creative Strategist, you will be responsible for:

• Developing and executing SEO-driven content and organic social media strategies aligned with client goals and KPIs
• Writing, editing, and overseeing conversion-focused copy for emails, landing pages, ads, blogs, social media, SMS, and websites
• Conducting keyword research and optimizing content using SEO and CRO best practices
• Managing content and social media calendars while ensuring timely delivery across campaigns
• Ensuring all content is high-quality, consistent, on-brand, and aligned with messaging guidelines
• Collaborating with SEO, PPC, design, strategy, and account management teams to execute integrated campaigns
• Analyzing campaign and content performance metrics to optimize engagement, traffic, and conversions
• Leading client communications, presentations, and strategic discussions related to content and organic social initiatives
• Identifying client growth opportunities, recommending additional services, and contributing to revenue development
• May lead, mentor, and manage a small team of content coordinators and junior copywriters

Email Marketing

• Developing email marketing strategies aligned to each client's business goals (acquisition, retention, revenue)
• Building and maintaining master campaign calendars across the client portfolio
• Defining segmentation and list hygiene standards
• Setting KPI benchmarks and reporting cadence for email performance
• Auditing existing flows and campaigns and identifying optimization opportunities
• Overseeing copywriting and design briefs for email production
• Reviewing and approving campaigns before deployment
• Analyzing performance data and translating into actionable recommendations for clients
• Identifying automation and flow opportunities (welcome, abandon, post-purchase, winback)
• Staying current on deliverability best practices and platform updates (Klaviyo, Mailchimp, etc.)

Organic Social Media

• Developing platform-specific social strategies per client (Instagram, TikTok, Pinterest, etc.)
• Defining content pillars, tone of voice, and posting cadence per brand
• Building and maintaining monthly content calendars
• Briefing and overseeing content creation (copy, creative direction, UGC guidance)
• Reviewing and approving content before publishing
• Monitoring community engagement and setting response protocols
• Analyzing organic social performance and reporting on growth, reach, and engagement
• Identifying trending formats and opportunities relevant to each client's audience
• Aligning social strategy with broader campaign moments (launches, promotions, seasonal)
• Coordinating with influencer workstream where organic and influencer content overlap

Qualifications & Experience Required

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field
• 5+ years of experience in content marketing, copywriting, SEO, or digital marketing
• 2–3 years of leadership or team management experience
• Experience working with SaaS and/or e-commerce brands preferred
• Fully bilingual in English and French (written and spoken)
• Strong expertise in SEO, keyword research, content optimization, and organic social media strategy
• Exceptional copywriting, editing, proofreading, and storytelling skills
• Experience with SaaS and/or e-commerce clients & agency experience preferred
• Proficiency with tools such as Google Analytics, Google Search Console, SEMrush, and CMS platforms
• Strong project management, organizational, and multitasking abilities
• Excellent communication, presentation, client management, and strategic thinking skills

... more

Requirements added by the job poster:

Authorized to work in Canada