Content Strategist

Wirality is looking for a Content Strategist to help grow social media profiles across a variety of brands and personalities. This is a role for someone with 2 years or more of experience who understands internet culture, can identify emerging conversations, and can turn them into meaningful content opportunities.

The Brief

We're looking for a Content Strategist (3 years+ experience) to help us grow social media profiles across an array of brands and personalities. This isn't a role for someone who simply schedules posts or jumps on every trend. We're looking for someone who understands internet culture, recognises emerging conversations before they become obvious, and can turn them into meaningful content opportunities.

You will be responsible for identifying topical moments, developing content narratives, creating platform-native strategies, and ensuring that every piece of content aligns with the larger objective of building communities and brands with substance.

We Want To Meet People Who

• Are deeply immersed in internet culture and understand platforms like Instagram, YouTube, X, Reddit, and LinkedIn etc..
• Can identify topical moments and translate them into relevant, insight-led content.
• Understand how to build and grow surrogate pages with distinct identities, audiences, and content strategies.
• Can repurpose long-form conversations into engaging short-form content without losing nuance or intent.
• Have strong editorial instincts and know how to separate signals from noise.
• Can work closely with editors, designers, and creators to take ideas from concept to execution.
• Are curious about business, marketing, technology, creators, and human behaviour.
• Understand the difference between chasing virality and building long-term relevance.

Prerequisites

• 2+ years of experience in content strategy, social strategy, or a similar role.
• Demonstrated understanding of how content behaves differently across platforms.
• Experience working on creator-led brands, media platforms, or community-driven pages is a plus.
• Good communication and presentation skills.
• Ability to manage multiple projects and work in a fast-paced environment.
• Self-motivated, proactive, and highly organised.
• We're less interested in degrees and more interested in how you think. Show us examples of content ideas you've developed, trends you've spotted early, pages you've helped grow, or strategies you've built. We're looking for people with curiosity, taste, and a genuine love for the internet.

Other Requirements

• An appetite for learning and genuine curiosity about how the world works.
• A habit of consuming content beyond your feed - books, podcasts, essays, interviews, and communities.
• Comfort working in an environment where ideas are debated, refined, and challenged.

The Platinum Rules For Working Here Are

• Lead by example
• EQ over IQ
• Solution over problem

Skills: creative strategy, creative content creation, communication…