Content Writer & Strategist

We are looking for a creative, detail-oriented, and results-driven Content Writer & Strategist with strong command over English, good vocabulary, and the ability to write engaging content across digital platforms. The ideal candidate should be able to write for social media posts, engagement content, ad creatives, video scripts, blogs, website pages, and platform-specific content for LinkedIn, Twitter, Reddit, Quora, and other channels. This role requires strong articulation, storytelling ability, awareness of Western pop culture and trends, and the ability to support UGC content pipelines for western markets across multiple niches.

You will be responsible for maintaining brand identity across platforms, developing content ideas, researching trends, analyzing competitor content, and optimizing content based on performance insights

Key Responsibilities

• Creative & Social Content Writing
  • Write engaging copy for social media posts, ad creatives, video scripts, tweets, Reddit posts, Quora answers, and other platform-specific content.
  • Create short-form and long-form content tailored to different audiences and digital platforms.
  • Support the UGC content pipeline by writing scripts, hooks, captions, and engagement-led content for western markets.
  • Maintain consistent brand identity, tone, and messaging across all creatives and platforms.
  • Write multiple variations of the same message for different audiences, formats, and campaign goals.
• Website, Blog & SEO Content
  • Write SEO-friendly on-site and off-site blogs, articles, landing pages, website content, and marketing copy.
  • Develop content that supports brand visibility, audience engagement, and campaign performance.
  • Conduct keyword-aware writing while maintaining clarity, readability, and storytelling quality.
• Strategy, Research & Optimization
  • Research industry trends, platform trends, audience behavior, and competitor content.
  • Generate fresh content ideas for campaigns, social media, blogs, ads, and UGC formats.
  • Analyze content performance and optimize content based on insights and feedback.
  • Collaborate with the marketing team to execute content campaigns in a structured startup environment.

What We're Looking For

• 1–5 years of experience in content writing, content strategy, social media writing, or marketing content. 2+ years is preferred.
• Strong portfolio showcasing ad copy, video scripts, social media content, blogs, articles, website content, or campaign writing.
• Excellent writing, editing, grammar, punctuation, and storytelling skills.
• Strong command over English, including familiarity with western dialects, internet language, and social media communication styles.
• Baseline understanding of Western pop culture, media, online trends, and platform-specific content behaviour.
• Good understanding of SEO, content marketing, and audience engagement.
• Strong ideation, articulation, and communication skills.
• Ability to take creative direction, incorporate feedback gracefully, and manage multiple writing tasks with attention to detail.
• Experience with AI writing tools and SEO tools is a plus.