Senior B2B Content Strategist & Ghostwriter

Our Client is executing an ambitious AI pivot designed to durably strengthen our market position. We are looking for a Content Writer to join their newly structured Brand & Content department, where the unambiguous goal is to build an engaged ICP audience on borrowed channels. This is not a traditional content-marketing role focused on churning out SEO blog posts for pageviews. The center of gravity here is deeply editorial. You will serve as the writing pillar of a four-person powerhouse team, acting as an autonomous producer of heavy, structural pieces that install their brand's point of view and authority in the market If you are a senior writer with sharp editorial instincts, atomization discipline, and the ability to disappear behind someone else's voice when needed, this role is for you.

Key responsibilities:

• Editorial Production & Heavy Content
  • Design and produce structural written pieces, manifestos, foundational articles, lead magnets, and long-running LinkedIn series that carry true authority and earn external citations.
  • Ensure every piece carries a clear, defensible point of view and a structure that rewards reading to the end.
• Content Atomization & Cadence
  • Treat atomization as a strict discipline: turn one mother-piece into 15–25 derivatives (LinkedIn posts, quotes, threads, newsletter segments) without diluting the message.
  • Sustain a daily written presence on LinkedIn (official and signature personal accounts) and a weekly cadence for long-form formats.
  • Maintain a real-time editorial calendar and a pre-produced content buffer to ensure the brand publishes to rhythm without compromising quality.
• Ghost-Writing & Coaching
  • Ghostwrite LinkedIn posts, signed articles, and manifestos for the Head of Brand & Communication, perfectly matching their tone, posture, and recurring lexicon.
  • Provide editorial coaching on pieces the Head writes themselves, offering structural feedback and point-of-view sharpening.
• GTM Collaboration
  • Write high-converting copy for the GTM team’s paid and owned-channel projects (landing pages, ad copy, nurture sequences, lead magnets) while fiercely protecting the editorial voice.
  • Flag and push back on any GTM briefs that would dilute the brand's tone.
• System Management & Craft
  • Maintain and evolve the tone-of-voice guidelines in partnership with leadership.
  • Test, integrate, and set the standard for how the team uses AI writing tools as leverage to multiply output without losing the human voice.

Requirements

• Proven track record as a senior editorial writer, preferably within B2B SaaS, with a portfolio of heavy, structural pieces (manifestos, white papers, thought leadership).
• Exceptional ghost-writing abilities, you know how to adopt another leader's voice invisibly and consistently.
• Deep understanding of content atomization (write once, ship many) and cross-channel distribution, especially on LinkedIn.
• Ability to hold a high-quality bar under the pressure of a daily publishing cadence.
• Strong backbone to defend the brand's editorial line and push back when conversion pressures threaten to dilute the voice.
• A proactive approach to testing and integrating AI tools into the writing workflow.

Nice To Have

• Experience writing for the marketing, social media, or Intentional Social categories.
• Previous experience bridging the gap between Brand (audience building) and GTM (demand gen/conversion) teams.
• A background in journalism or deep editorial strategy, rather than just traditional SEO content writing.

* This position is hybrid…