Job description
Job Profile: Own content creation, launch communication, customer journeys, and remarketing initiatives to drive engagement, conversions, and retention.
Your contribution to the team:
- Book Launch Marketing
- Create launch plans and content calendars for new book releases.
- Coordinate launch campaigns across social media, email, website, and partner channels.
- Track launch performance and suggest optimization strategies.
- Customer Journey & Lifecycle Marketing
- Map and optimize customer journeys from awareness to purchase and retention.
- Build and manage email nurture sequences and automated workflows.
- Analyze customer behavior and identify opportunities for engagement.
- Content & Copywriting
- Write marketing copy for emails, landing pages, social media, ads, and website content.
- Develop author-focused and learner-focused content strategies.
- Collaborate with design and publishing teams to create marketing assets.
- Technical & Strategic Marketing
- Manage marketing automation tools and CRM workflows.
- Support website content updates and conversion optimization initiatives.
- Monitor campaign performance and prepare actionable reports.
- Remarketing
- Create remarketing campaigns for website visitors, leads, and existing customers.
- Work with paid marketing teams/agencies to improve conversion rates.
Requirements:
- Strong writing and editing skills.
- Experience with email marketing and automation tools.
- Understanding of customer journeys and conversion funnels.
- Basic analytics and reporting skills.
- Strategic thinking and campaign planning.
Other details:
Office Location - Vesu, Surat, Gujarat.
Work Type - In-Office, Full-time.
Working Days - 6 Days a week (Monday to Saturday)
Compensation - As per the industry standards, also depending on your experience and expertise
Stalk us here - Website - https://zebralearn.com/
Instagram - https://www.instagram.com/zebra_learn/
For quick response, please feel free to send in your resume with portfolio at prachi.agrawal@zebralearn.com… more
Requirements added by the job poster
- 3+ years of work experience with Marketing Communications
- 3+ years of work experience with Content Strategy
